Retention Marketing

Arvind Fashions Limited Digital Business (.com) Bengaluru

Role Snapshot

Title:Retention Manager
Level: Manager
Reports To: Brand Head
Experience: 48 years in CRM lifecycle marketing or retention for consumer/D2C brands

The Role

We are looking for a Retention Manager to drive customer lifecycle CRM and loyalty for the brands digital business. The role will focus on improving repeat purchase customer lifetime value and owned-channel revenue through Email SMS WhatsApp Push and Loyalty programs.

The ideal candidate should combine strong commercial thinking with hands-on CRM execution and customer segmentation capabilities.

Key Responsibilities

• Own lifecycle marketing journeys including onboarding cart recovery post-purchase and win-back campaigns
• Drive customer segmentation cohort analysis and retention strategy
• Manage CRM campaigns across owned channels
• Lead loyalty program execution and customer engagement initiatives
• Analyse retention performance and optimise campaigns for revenue and repeat growth
• Partner with Brand Creative and Digital teams for aligned customer communication

What We Are Looking For

• 48 years of CRM/Retention experience in retail fashion or D2C brands
• Hands-on experience with Netcore CleverTap MoEngage Salesforce Marketing Cloud or similar tools
• Strong understanding of lifecycle marketing cohorts and customer retention metrics
• Commercial mindset with ability to drive retention-led business growth
• High ownership and execution capability in fast-paced environments

Why This Role

• Own retention and loyalty for a leading fashion brand
• High visibility with Brand and Digital leadership teams
• Opportunity to build and scale retention practices within Arvind Fashions business

Required Experience:

Manager