Enter a job title or keyword
Require an Associate Director – Distribution Marketing in Mumbai
Job Location:
Monthly Salary:
Experience Required:
Posted:
31 May 2026 (30+ days ago)
Posted:
Application Deadline:
28 August 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
KEY RESPONSIBILITIES:
Strategic Growth Blueprinting: Orchestrating the comprehensive Annual Operating Plan (AOP) and marketing strategies for distribution channels focusing entirely on multiplying subscription revenues.
Full-Funnel Campaign Management: Designing and deploying integrated B2B and B2C campaigns across linear TV digital print radio and OOH to build top-of-funnel demand and maximize bottom-funnel viewer conversions.
Data Synthesis & BARC Analytics: Aggregating and translating large data pools competitive tracking matrices and BARC data into sharp actionable marketing initiatives deployed straight onto the ground.
Affiliate & Partner Alliances: Partnering with distribution leadership affiliate networks and cross-functional channel sales squads to build marketing loops and drive partner-led viewer acquisition.
MarTech & Automation Integration: Exploring and scaling technology setups automated consumer communication and Generative AI frameworks to seamlessly solve affiliate and customer pain points.
Budget Optimization & Financial Control: Operating with a rigid ROI-led approach to media budget managementmanaging end-to-end finance pipelines cost-tracking operations and vendor pipelines.
Publicity & Corporate Visibility: Overseeing macro strategic publicity campaigns and regional communication frameworks to maximize on-ground visibility for distribution initiatives.
Requirements
Experience: 89 years of progressive experience built at the intersection of media distribution performance marketing or brand strategy.
Education: MBA or Post-Graduate degree from a premier Tier-1 Business School is mandatory.
Industry Background: Heavy prior experience operating within a Leading Television Network OTT Ecosystem Broadcast Media House or Premium Media Buying Agency.
Analytical Prowess: Deep familiarity with television rating frameworks (BARC databases) conversion tracking mechanics and modern data-analytics suites.
Core Competency: A proven track record of managing linear TV Value-Added Services (VAS) or IPTV categories backed by strong media planning fundamentals.
Attributes: High experimentation hunger an entrepreneurial spirit focused on problem-solving and the executive range to handle high-value cross-functional stakeholders.
Required Skills:
Culturally Fluent: You have a pulse on current trends and an award-minded creative approach. Agency Veteran: Proven experience working within media or creative agencies. Master Storyteller: Confident in your presentation skills with proficiency in tools like PPT and Canva to bring ideas to life. Norm Challenger: Someone ready to set new standards in content creation rather than following existing ones. Experience Level: 5 to 8 years in the industry.
