Require a Social Media Marketing Manager in Mumbai
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Experience Required:
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Job Summary
- Develop and implement integrated social media strategies across platforms including Instagram Facebook LinkedIn Twitter (X) YouTube and emerging channels.
- Create curate and schedule high-impact content that aligns with brand voice campaign objectives and audience preferences.
- Monitor analyze and report on key performance metrics (engagement reach conversion ROI) using tools like Google Analytics Meta Business Suite Hootsuite and Sprout Social.
- Lead community management efforts including timely responses to customer inquiries feedback and crisis communication.
- Collaborate with cross-functional teams (content design sales product) to ensure consistent messaging and campaign alignment.
- Conduct competitive analysis and stay ahead of industry trends platform algorithm updates and emerging digital tools.
- Manage paid social media campaigns (SMM) including budget allocation A/B testing audience targeting and performance optimization.
- Identify and nurture influencer partnerships and brand ambassador programs to amplify reach and credibility.
- Maintain brand consistency across all digital touchpoints and ensure compliance with company guidelines and legal standards.
- Present monthly and quarterly performance reports to senior leadership with actionable insights and recommendations.
- Bachelors degree in Marketing Communications Digital Media or a related field.
- 25 years of proven experience in social media marketing preferably in a B2B or B2C environment.
- Demonstrated expertise in managing multiple social media accounts with measurable growth in followers engagement and conversions.
- Proficiency with social media management tools (e.g. Hootsuite Buffer Sprout Social) and analytics platforms.
- Strong understanding of paid social advertising (Meta Ads Manager LinkedIn Ads TikTok Ads) and campaign optimization.
- Exceptional copywriting visual storytelling and content creation skills.
- Ability to interpret data and translate insights into strategic actions.
- Creative mindset with a keen eye for design trends and brand aesthetics.
- Excellent communication collaboration and project management skills.
- Experience working in a fast-paced environment with tight deadlines and multiple priorities.
Required Skills:
Bachelors degree in Marketing Business Communications or a related field; MBA preferred. 25 years of progressive experience in marketing leadership roles with demonstrable success in driving growth. Proven experience managing cross-functional marketing teams and leading end-to-end campaign execution. Strong expertise in digital marketing channels including SEO/SEM social media marketing email marketing and content strategy. Proficiency with marketing automation tools (e.g. HubSpot Marketo) CRM systems (e.g. Salesforce) and analytics platforms. Excellent strategic thinking problem-solving and decision-making skills. Exceptional communication presentation and leadership abilities. Data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies. Experience in a startup or high-growth environment is highly desirable. Location: Bangalore with flexibility for occasional travel as need
