Require a Shopify Growth Lead in Mumbai
Job Summary
- Lead end-to-end website P&L management focusing on profitability (CM2) rather than just revenue.
- Drive conversion rate optimization (CRO) initiatives to improve user journey and increase conversion efficiency.
- Develop and execute strategies to increase average order value (AOV) through bundling upselling and pricing optimization.
- Design and manage the sales calendar to align with seasonal trends product launches and marketing campaigns.
- Own and allocate the marketing budget with full autonomy ensuring optimal ROI across channels.
- Analyze performance metrics and leverage data to inform strategic decisions and continuous improvement.
- Proven experience in e-commerce or digital business operations with a track record of managing P&L or profitability.
- Deep expertise in CRO AOV optimization and retention strategies.
- Strong analytical skills with experience using data to drive marketing and business decisions.
- Experience managing multi-channel marketing budgets and optimizing spend for maximum ROI.
- Proficiency in analytics tools (e.g. Google Analytics Mixpanel Tableau) and CRM platforms.
- Strategic mindset with the ability to balance short-term performance with long-term growth.
Required Skills:
IDEAL PROFILE: The Fashionista: 35 years of experience specifically handling fashion beauty or lifestyle accounts in a creative agency. Portfolio Depth: A book that shows you can write everything from a witty one-liner for a meme to a soulful brand manifesto. Storytelling Instinct: Ability to take a product (like a pair of jeans) and build a 10-part content series around the feeling of wearing them. Platform Native: Deep understanding of how copy performs differently on LinkedIn vs. Instagram vs. Twitter/X.