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Require a Manager – Marketing, Star Plus in Mumbai
Job Location:
Monthly Salary:
Experience Required:
Posted:
8 August 2026 (30+ days ago)
Posted:
Application Deadline:
5 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
* Develop and execute integrated marketing strategies for Star Plus content across TV OTT and digital
* Lead marketing initiatives for new content launches tentpole properties and ongoing programming
* Analyse viewership consumption and campaign performance data to optimise marketing investments
* Develop marketing assets and promotional campaigns for different audience segments and platforms
* Drive audience engagement through consumer insights social listening and performance data
* Identify trends in content consumption entertainment marketing and audience behaviour
* Work closely with Programming Content Product Digital Growth Analytics Consumer Insights Creative and other teams
* Manage creative media digital and research partners
Requirements
* 57 years of experience in Content Marketing Brand Marketing Consumer Marketing or Audience Growth
* Experience in Media Entertainment Broadcast OTT or related industries
* Postgraduate qualification required; MBA in Marketing Media Communications or equivalent preferred
* Strong understanding of entertainment marketing audience behaviour and content consumption across TV and OTT
* Experience developing and executing integrated marketing campaigns across multiple consumer touchpoints
* Strong storytelling and content marketing capabilities
* Familiarity with OTT platforms digital marketing channels and social media ecosystems
* Ability to analyse audience consumption and campaign performance data and translate insights into actionable recommendations
* Ability to work with large datasets and use data to drive marketing decisions
* Strong stakeholder management and cross-functional collaboration skills
* Excellent communication and presentation skills
Required Skills:
Culturally Fluent: You have a pulse on current trends and an award-minded creative approach. Agency Veteran: Proven experience working within media or creative agencies. Master Storyteller: Confident in your presentation skills with proficiency in tools like PPT and Canva to bring ideas to life. Norm Challenger: Someone ready to set new standards in content creation rather than following existing ones. Experience Level: 5 to 8 years in the industry.
