Regional Shopper & Customer Marketing Manager
Job Location:
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Purpose:-
Regional Shopper & Customer Marketing for GT is responsible for the one of the key verticals of S&CM at Nivea i.e. Indirect Channel Partners of Top 8.5K 20K Chemist and Wholesale. Key responsibilities include shopper activations customer management budget management for trade scheme and evaluating & implementing strategies for business growth. The role is responsible for delivering market share in general trade. He/she would be the key person involved with all launch planning along with HO team driving channel efficiencies & channel programs. Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints & driving excellence in execution. Developing & implementing GTM strategies &initiatives to improve efficiency & effectiveness of trade coverage
Roles and Responsibilities:
Planning
Sub Channel Planning & Management: Plan and manage the sub-channel growth contribution to the overall sales plan. ManageChemist top 7.5K stores top 20K stores Rest of Retail Super Distributors and Wholesale channels. Drive select MSLSKUs.
S&OP Planning: Closely partner with indirect channel to ensure that bottom up S&OP forecast is baked into the overall plan led bySupply Chain. Represent the direct channel in the S&OP discussions
GT JBP: Planning Quarterly Scorecards Actions and follow ups
Marketing Planning: Plan and drive and executing market share strategy.
Sales capability planning: Plan capability interventions for direct channel field force on various topics
Drive sales contests to drive focus BGRs Field Execution
RE Mapping
Ensure Execution of Defined RE in system
Align the RE basis trax checks every quarter
Bi yearly updates and corrections if any MSL
MSL Availability by RE
Ensure 100% MSL execution as per RE/ TRAXInnovation Picos:
New Products Guidelines as per HO Selling Story
Execution by RE
Availability in Primary and secondary shelf as per defined norms
Successful Performance Requires
Planning & analytical skills to handle complex situations
Innovative and out of box thinking
Strong communication & negotiation skills
A high degree of people management & influencing skills
Qualifications:
o Education: Graduate in any principle.
o Degree / Diploma in Business Management
o 6-8years of experience in Sales out of which 3-4 years should be in sales and 2 years in Customer/Trade Marketing
o PC Know-how: Excellent MS-Office and Power points skills
o Languages: excellent command of spoken and written English
For any queries reach out to Kartik Kulshrestha - TA Lead.
Required Experience:
Manager
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
