Regional Sales Manager Sheet North

ABOUT THE ROLE

The Regional Sales Manager will be responsible for driving the overall business performance of the North India region delivering the Annual Operating Plan (AOP) managing channel partners developing new business opportunities and leading the regional sales team.

The role will have end-to-end responsibility for top-line growth profitability collections market development customer engagement channel excellence and people development.

Key Accountabilities

• Deliver the Annual Operating Plan (AOP) for the designated North India region.

• Drive sustainable top-line growth through existing distributors/channel partners and new business generation.

• Develop and execute regional sales strategies aligned with business objectives and market opportunities.

• Deliver bottom-line profitability through effective pricing product-mix optimization and commercial discipline.

• Manage and improve timely collection of accounts receivables in line with company targets.

• Build strong relationships with distributors printers converters and key decision-makers.

• Strengthen channel partner engagement capability productivity and business development.

• Identify opportunities for market expansion share gain new applications and innovation-led growth.

• Maintain high levels of customer satisfaction and ensure effective resolution of customer concerns.

• Lead negotiations with key customers and channel partners and convert discussions into sustainable business outcomes.

• Develop and coach the regional sales team to achieve business and individual objectives.

• Create a high-performance culture through regular reviews coaching feedback and capability development.

• Work as a strong team player with a high level of ownership self-motivation and accountability.

• Demonstrate strong business acumen and proficiency in Excel data analysis and sales performance management.

RESPONSIBILITIES WILL INCLUDE

1. Business & Sales Management

• Own regional sales volume revenue margin and profitability targets.

• Develop and execute annual and quarterly regional business plans.

• Drive growth through existing channel partners while identifying and onboarding new partners where required.

• Identify white spaces and opportunities for geographic customer product and application expansion.

• Monitor market trends customer needs competitor activity pricing and market dynamics.

• Track regional KPIs and take timely corrective actions to deliver business objectives.

• Maintain strong sales discipline through regular pipeline forecast and business reviews.

2. Channel Partner Management

• Develop strong strategic relationships with distributors and channel partners across North India.

• Establish clear business plans and growth objectives with key channel partners.

• Improve distributor productivity inventory management market coverage and customer reach.

• Drive channel partner engagement initiatives business reviews capability-building programs and joint market development activities.

• Ensure healthy channel inventory and working-capital discipline.

• Identify and resolve channel conflicts while maintaining a healthy and sustainable channel ecosystem.

• Develop new channel opportunities in underpenetrated markets.

3. People Management & Leadership

• Lead motivate coach and develop the regional sales team.

• Set clear objectives KPIs and performance expectations for team members.

• Conduct regular performance reviews and provide constructive feedback and coaching.

• Build team capability in consultative selling negotiation account management market development and commercial excellence.

• Encourage collaboration accountability ownership and continuous improvement within the team.

• Identify talent and develop succession plans for critical roles.

• Ensure effective communication of business priorities and company initiatives to the team.

• Lead by example and demonstrate strong ethical customer-focused and performance-oriented leadership.

4. Regional Travel

• Extensive travel across the North India region will be required.

• Regular visits to distributors customers printers/converters and key market locations.

• Participate in customer meetings channel partner reviews market development activities trials exhibitions and business events.

Qualifications :

QUALIFICATIONS & EXPERIENCE

• BE / or MBA in Sales/Marketing will be an added advantage.

• 10 years of experience in B2B Sales preferably in labels packaging printing chemicals materials or a related industry.

• Prior experience managing distributors/channel partners is essential.

• Prior people-management/team-leadership experience is preferred..

Knowledge & Personality Traits

• Strong interpersonal and relationship-building skills with customers channel partners peers and team members.

• Prior knowledge and understanding of the packaging or related B2B industry.

Sales & People Management

• Strong understanding of the end-to-end B2B selling process and ability to influence and coach the team in effective selling practices.

• Ability to effectively use sales tools CRM pipeline management and structured selling techniques including SPIN Selling.

• Strong negotiation and key-account management skills.

• Understanding of pricing costing margin and product-mix models..

Behavioral Attributes

• Go-Getter: High energy passion for excellence bias for action and strong ownership.

• People Leader: Ability to inspire coach develop and motivate a diverse team.

• Customer Focused: Strong commitment to customer success and long-term relationships.

• Resilient: Adaptable and comfortable working in a dynamic and competitive environment.

• Collaborative: Ability to work effectively across functions and influence stakeholders without direct authority.

• Commercially Minded: Strong understanding of business metrics profitability organizational linkages and customer value.

Additional Information :

All qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time