Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS)

We are building Amazons first horizontal self-serve decisioning platform an intelligence layer that upgrades static rule-based systems into outcome-learning context-aware decision engines. The platform serves multiple tenants across multiple organizations and domains each with distinct adoption barriers decision types and stakeholder personas.
We are looking for a Product Marketing Manager to own and execute the adoption strategy for this platform. This is not a traditional marketing role it requires equal parts strategic thinking stakeholder management and hands-on execution in a highly technical multi-org environment where trust is earned

Key job responsibilities
Demand Generation & Awareness
Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform
Create compelling experiential demos case studies and proof-point collateral grounded in production data
Drive multi-tenant multi-org awareness across diverse personas: system owners engineering leads domain SMEs and senior leadership sponsors
Adoption Funnel Ownership
Own the full adoption funnel: awareness consideration prototyping onboarding live
Identify and address persona-specific barriers at each stage awareness and perceived ROI at the top data readiness and bandwidth commitment in the middle trust and governance at launch
Build and maintain tenant pipeline visibility track where each prospect is in their lifecycle and what moves them forward
Go-to-Market Execution
Develop and iterate on messaging and positioning that resonates with technical and non-technical stakeholders across multiple organizations
Create onboarding enablement assets: tenant-facing toolkits self-serve assessment guides workshop playbooks and experiential prototyping materials
Partner with product science and engineering teams to translate platform capabilities into customer-facing value narratives
Cross-Org Stakeholder Management
Navigate complex multi-persona commitment structures (builder system owner sponsor) across organizational boundaries
Build relationships with decision-makers in prospective tenant orgs and drive them through consideration cycles
Work closely with UDE organizations to align defect-driven demand with platform onboarding pipeline
Measurement & Iteration
Define and track adoption metrics: funnel conversion rates time-to-onboard awareness penetration pipeline quality
Run experiments on messaging channels and engagement tactics iterate based on data
Report adoption health to platform leadership with actionable insights

- 5 years of professional non-internship marketing experience
- 5 years of product or program management product marketing business development or technology experience
- Experience communicating technical concepts and processes using clear simple language and visuals
- Experience driving demand and managing a customer funnel across multiple channels
- Experience in building and driving adoption of new tools
- Experience marketing horizontal platforms or developer/infrastructure tools to internal or external enterprise audiences
- Demonstrated ability to drive adoption in multi-stakeholder environments where the buyer the user the sponsor

- Experience in platform adoption within large-scale technology organizations (internal platforms SaaS or enterprise tooling)
- Familiarity with ML/AI product marketing ability to credibly engage with science and engineering teams
- Experience with multi-tenant platform economics and self-serve go-to-market models
- Background in change management or organizational adoption (navigating trust barriers consideration cycles cross-org alignment)
- Data-driven mindset: comfortable with funnel analytics cohort analysis and experimentation frameworks
- MBA or equivalent experience in product marketing strategy

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