Product Marketing Manager

Cityscope is Indias hyperlocal discovery and city-experience platformcurating the best events creators workshops stories and services from across Indian cities. We blend local content community and commerce into one seamless platform that helps people experience their city like a local.

Our mission To turn every Indian city into an accessible explorable and opportunity-rich ecosystempowered by its own people. Whether its a chai-wala-turned-creator or a hidden rooftop gig Cityscope brings cities to life.

Were now building the next big leap in regional discovery and need a Product Marketing Manager to shape the voice value and visibility of our platform and product offerings.

Role Overview

As the Product Marketing Manager at Cityscope youll sit at the heart of product growth and brand. You will define how our products are positioned launched and lovedby users creators and businesses alike.

From crafting go-to-market strategies and brand messaging to designing onboarding flows and campaignsyoull own how Cityscope is understood and adopted across cities. Youll also serve as the bridge between product content and business helping us shape offerings that are both useful and unforgettable.

This is a foundational role for a future marketing leader whos equal parts strategist storyteller and user whisperer.

Key Responsibilities

Positioning & Messaging

• Craft clear compelling messaging that highlights Cityscopes unique value across segments (users creators businesses city partners).

• Design differentiated product narratives and storytelling flows for our website app onboarding and media.

  
  

Go-to-Market Strategy

• Lead go-to-market plans for new launches features and city expansions.

• Collaborate across product design and growth teams to ensure smooth and successful launches.

• Manage pre-launch content partner collaterals announcement kits and community activations.

Campaigns & Communication

• Plan and execute multi-channel campaigns (social email community WhatsApp) for product updates and launches.

• Co-create product demo scripts explainer videos reels and content with in-house creators and contributors.

• Build collateral for B2B and partner marketingpitch decks value propositions one-pagers.

  
  

Research & Insights

• Conduct competitive benchmarking market research and voice-of-customer research.

• Collaborate with content and design to surface insights from city-level behavior and turn them into actionable positioning.

• Create segment-level playbooks based on geography usage pattern or product vertical.

  
  

User Engagement & Adoption

• Work closely with product and growth teams to optimize activation funnels product onboarding flows and in-app messaging.

• Design experiments to increase feature usage retention or referral.

• Build creator and partner enablement kits to drive platform adoption.

  
  

What Youll BringRequired:

• 35 years experience in product marketing growth marketing or GTM rolespreferably in content media consumer tech or marketplaces.

• Strong understanding of user psychology positioning frameworks and storytelling.

• Excellent writing and communication skillscomfortable writing for decks websites in-app messaging or campaigns.

• Data-literate: knows how to track performance define KPIs and run small experiments.

• Comfortable collaborating with product managers engineers content teams and designers.

  
  

Nice to Have:

• Familiarity with tools like GA4 Mixpanel Notion Figma Postman or AI writing tools.

• Experience launching mobile-first products creator tools or city-based platforms.

• Interest in cultural trends local storytelling or product-led growth.

• Perks & Growth

• Opportunity to define the product marketing function from the ground up.

• Shape the voice of a fast-scaling city-first product used by thousands of locals and creators.

• Work directly with founders and lead cross-functional teams.

• Flexible work structure quirky team and plenty of ownership.

• Real impact: Your work will be seen used and felt by people across India.

  
  

How to Apply

Send us:

• Your CV or LinkedIn

• 1 example of your product storytelling (launch post campaign deck video or feature release)

• A short note on how youd position Cityscope to a new user in one sentence

Email:

Subject: Application Product Marketing Manager @ Cityscope

Ready to shape how cities are seen sold and experienced

Lets make products people love to talk about.

Required Experience:

Manager