Product Marketing Analyst
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Job Summary
Be a self-starter & have the ability to take responsibility for key study/ program milestones with supervision
Ability to work within a diverse (culturally functionally & geographically) environment
Smart quick thinking analytical
Expert in developing Microsoft PowerPoint presentations
Solid understanding of Microsoft Office products including Excel Word and PowerPoint
Responsibilities
- Support product marketing initiatives as directed by the product marketing manager
- Develop persuasive effective and visually appealing presentations for various studies
- Proactively support ongoing profit improvement and complexity reduction efforts
- Lead or support special market or product studies as necessary
- Future vehicle product needs and customer requirements including use of Ford Global research tools
- Identifying regional markets where new products will be sold including the integration of regional market wants into program assumptions
- Assignments may include competitive analysis pricing analysis and drafting of market equation papers
- Assist the product marketing manager in guiding and coordinating local product actions and market equations through the approval process
- Support the product marketing manager in developing & obtaining consensus within Marketing and Sales
- Nameplate Brand Positioning: Target customers Product Benefits Personality/Image Pricing Strategy
- Detailed order guide with feature mixes by market
- Market equation development including market commitments to appropriate volume and revenue
- Responsible for being the single point of contact for mix rates volumes sales order guides and PDLs for the product
Qualifications
- A marketing or business degree is preferred (MBA preferred)
- 8 years in related area
- Marketing (product or consumer) experience is preferred
Required Experience:
IC
About Company
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