Product Manager | Electrical Equipment | Bengaluru

Key Responsibilities

Develop and execute brand and product strategies aligned with business objectives.
Drive new product development (NPD) renovations and portfolio expansion initiatives.
Analyze consumer insights market trends competition and category performance to identify growth opportunities.
Manage P&L elements related to the assigned brand/product portfolio.
Plan and execute integrated marketing campaigns across digital media retail and activation channels.
Work closely with Sales R&D Supply Chain Finance and Creative agencies for effective execution.
Monitor business performance through sales data market share pricing and profitability metrics.
Lead innovation projects from concept to launch and post-launch evaluation.
Support annual operating plans forecasting and marketing budget management.

Desired Candidate Profile

MBA from a reputed B-School (2019 / 2020 / 2021 batch).
4-7 years of experience in Brand Management / Product Management / Category Management.
Experience in FMCG Personal Care Consumer Goods or Consumer Durables preferred.
Strong understanding of consumer behavior marketing analytics and brand building.
Hands-on experience with digital marketing media planning and product launches.
Excellent stakeholder management and presentation skills.
Ability to work in a fast-paced matrix organization.

Required Skills:

Product Management