PPC Specialist

Company: Trikon Business Solutions

Role: PPC Specialist

Location: Bodakdev Ahmedabad

Working Days: 5 days (WFO)

Shift timings: 7 AM- 4:30 PM

About the Role

We are looking for a PPC Specialist with strong hands-on experience in Google Ads to manage and optimise campaigns across multiple clients.

We are not looking for someone who simply sets up campaigns and checks whether they are running. We need someone who will live in the accounts — regularly analysing data identifying opportunities testing strategies solving problems and continuously looking for ways to improve performance.

The ideal candidate will have a strong understanding of Google Ads excellent analytical skills strong English communication skills and a commercial mindset. You should be able to understand what is driving performance explain it clearly to clients and Account Managers and recommend the right strategy based on each client's goals and budget.

Google Ads certification is mandatory.

Key Responsibilities

Google Ads Management & Optimisation

• Manage monitor and optimise Google Ads campaigns across multiple clients and industries.
• Conduct comprehensive keyword research based on search intent volume competition and commercial relevance.
• Regularly analyse search terms and implement negative keywords to reduce wasted spend and improve lead quality.
• Monitor campaign performance budgets bidding strategies conversion rates CPA ROAS and other relevant KPIs.
• Identify underperforming campaigns ad groups keywords and targeting and take corrective action.
• Test and optimise ad copy keywords audiences bidding strategies landing pages and campaign structures.
• Understand when incremental optimisation is sufficient and when a campaign requires a fundamentally different advertising strategy.
• Ensure advertising budgets are being used efficiently and are aligned with the client's objectives.

Performance Analysis & Strategy

• Analyse account and campaign data to identify trends opportunities and potential issues.
• Develop actionable recommendations to improve campaign performance and ROI.
• Understand the relationship between keywords search intent ads landing pages and website performance.
• Review client websites and landing pages to identify opportunities that may impact PPC performance and conversion rates.
• Understand different Google Ads bidding strategies and determine the most appropriate approach for each client.
• Adapt strategies based on different budgets industries competition and business objectives.
• Identify opportunities to scale successful campaigns while maintaining efficiency and lead quality.
• Proactively identify potential problems before they become client concerns.

Client & Account Manager Support

• Work closely with Account Managers to provide clear performance insights and recommendations.
• Communicate campaign performance strategy and next steps in a clear and easy-to-understand manner.
• Provide Account Managers with opportunities for strategy changes additional services and potential PPC upsells where there is a genuine business opportunity.
• Join client calls when required particularly when clients have questions or concerns regarding their Google Ads performance.
• Be comfortable explaining PPC strategy campaign performance challenges and opportunities directly to clients.
• Address client concerns professionally and help bridge the communication gap between clients and the internal team.
• Build confidence and trust by demonstrating a clear understanding of both the client's advertising goals and campaign data.

Reporting

• Provide accurate and meaningful PPC performance reports.
• Go beyond reporting numbers by explaining what happened why it happened and what should happen next.
• Provide clear recommendations and actionable insights to Account Managers.
• Highlight significant changes risks opportunities and areas requiring attention.
• Ensure reporting accurately reflects actual campaign and website performance.

What We're Looking For

The ideal candidate will have:

• 2 years of hands-on Google Ads/PPC experience managing multiple client accounts.
• Valid Google Ads certification — mandatory.
• Proven experience managing Google Ads accounts across different industries and budgets.
• Strong understanding of:
  • Keyword research and search intent
  • Search terms and negative keyword management
  • Bidding strategies
  • Budget management
  • Keyword volume and competition
  • Conversion tracking and campaign performance
  • Ad copy and testing
  • Landing page and website relevance
  • Lead generation and/or e-commerce PPC
• Strong analytical and problem-solving skills.
• Ability to interpret data and turn it into practical recommendations.
• Experience demonstrating measurable improvements in campaign performance.
• Strong written and spoken English communication skills.
• Confidence speaking directly with clients and explaining PPC concepts in simple terms.
• Strong attention to detail and ownership of client accounts.
• Ability to manage multiple accounts and prioritise work effectively.
• A proactive approach to identifying issues and opportunities rather than waiting for instructions.

What Success Looks Like

• Know what is happening inside their accounts at any given time.
• Identify issues before the client or Account Manager notices them.
• Consistently find optimisation and growth opportunities.
• Make decisions based on data rather than assumptions.
• Test learn and continuously improve campaign performance.
• Clearly explain both good and poor performance.
• Recommend strategic changes when required rather than making unnecessary small adjustments.
• Help Account Managers retain and grow clients through strong PPC performance.
• Become a trusted PPC expert for both the internal team and clients.

Preferred Qualifications

• Google Ads Search Certification – Mandatory
• Google Ads Measurement Certification – Preferred
• Google Ads Display / Video / Shopping certifications – Advantage
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience with conversion tracking and troubleshooting.
• Experience working with lead-generation campaigns.
• Agency experience managing multiple client accounts is highly preferred.

Required Skills:

Keyword research and search intent Search terms and negative keyword management Bidding strategies Budget management Keyword volume and competition Conversion tracking and campaign performance Ad copy and testing Landing page and website relevance Lead generation and/or e-commerce PPC Strong analytical and problem-solving skills. Ability to interpret data and turn it into practical recommendations. Experience demonstrating measurable improvements in campaign performance. Strong written and spoken English communication skills. Confidence speaking directly with clients and explaining PPC concepts in simple terms. Strong attention to detail and ownership of client accounts. Ability to manage multiple accounts and prioritise work effectively. A proactive approach to identifying issues and opportunities rather than waiting for instructions.