Performance Marketing Executive-Construction-Surat-4 LPA

Profile:Performance Marketing Executive

Experience:

• 2-4 years of experience.
• Hands-on experience with Meta Ads.
• Google Ads knowledge.
• LinkedIn marketing experience.
• YouTube marketing knowledge.

Roles:

• Use multiple AI platforms and tools to support and improve digital marketing activities.
• Plan and execute digital marketing campaigns based on business objectives and target audiences.
• Execute and manage Meta advertising campaigns to generate qualified business leads.
• Plan and manage LinkedIn campaigns to reach relevant professional and business audiences.
• Execute Google Ads campaigns and optimize them for better lead generation and performance.
• Monitor campaign performance and identify areas requiring improvement or optimization.
• Optimize advertising campaigns to improve ROI and achieve better marketing results.
• Generate qualified business leads through targeted performance marketing campaigns.
• Track and analyze Cost per Lead (CPL) to measure campaign cost efficiency.
• Track Cost per Acquisition (CPA) and identify opportunities to improve customer acquisition costs.
• Manage marketing budgets and ensure effective utilization of advertising spends.
• Coordinate with external marketing agencies for campaign execution and performance management.
• Supervise and guide the Junior Social Media Executive in relevant marketing activities.
• Prepare regular campaign performance reports covering key marketing metrics and results.
• Create and maintain performance dashboards to track campaign and marketing KPIs.
• Identify opportunities to improve website conversion rates and increase lead generation.
• Coordinate with internal teams and agencies for landing page development and optimization.
• Assist in implementing SEO initiatives to improve website visibility and organic performance.
• Assist in developing and executing the YouTube growth strategy to increase reach and engagement.
• Support LinkedIn branding activities to strengthen the companys professional digital presence.
• Support email marketing campaigns and monitor their performance and effectiveness.
• Analyze customer behaviour and campaign data to understand audience preferences and trends.
• Recommend data-driven improvements to campaigns targeting budgets and overall marketing performance.

Qualification:

Graduate in Marketing Business or Digital Marketing.

Required Skills:

Performance MarketingMeta AdsGoogle AdsDigital MarketingCampaign ManagementMarketing AnalyticsData AnalysisGoogle AnalyticsSEOPerformance ReportingAI PlatformsPerformance AnalysisCost Per Lead (CPL)Cost Per AcquisitionBudgetingCampaign Performance AnalysisKPI Dashboards