Performance Marketing Executive

Role: Performance Marketing Executive

Experience: 2- 8 years

Location: Chennai

Key Responsibilities:

• Campaign Execution & Optimization:

Manage and optimize digital marketing campaigns across platforms like Google Ads Facebook Ads Instagram and LinkedIn to achieve business goals (e.g. customer acquisition lead generation).

• Performance Analysis:

Track and analyze campaign performance metrics such as ROAS CPA CPL CTR and conversion rates using tools like Google Analytics and Facebook Ads Manager.

• A/B Testing & Experimentation:

Conduct A/B tests on ads creatives landing pages and audience segments to continuously improve performance and drive better results.

• Budget Management:

Oversee and optimize marketing budgets across channels ensuring effective allocation and maximum ROI for all paid campaigns.

• Cross-Functional Collaboration:

Work closely with the creative content and product teams to align on campaign messaging design and strategy.

• Reporting & Insights:

Provide regular performance reports to stakeholders including actionable insights and recommendations to enhance campaign outcomes.

• Customer Acquisition & Conversion:

Drive customer acquisition strategies through paid media while focusing on optimizing conversion rates across funnels.

• Market Trend Awareness:

Stay updated with the latest digital marketing trends tools and platform updates to leverage new strategies for campaign growth.

• Tool Proficiency:

Utilize marketing tools like Google Ads Facebook Ads Manager Google Analytics and other performance tracking platforms to manage campaigns and analyze results.