1. JOB PURPOSE:
To drive digital growth for The Concrete Shop a design-led concrete brand by Aarya Precast India Pvt. Ltd. by planning executing and optimizing end-to-end performance marketing initiatives. The role is responsible for generating qualified leads maximizing profile website and lead conversion rates improving online visibility through SEO AEO and GEO strategies managing paid advertising campaigns creating high-quality digital creatives executing influencer marketing initiatives and driving measurable business growth through data-driven marketing strategies and continuous optimization.
2. ROLL AND RESPONSIBILITIES:
A. Performance Marketing & Lead Generation
Plan execute and optimize performance marketing campaigns across Google Ads Meta Ads LinkedIn Ads and other digital platforms.
Manage campaign budgets audience targeting bidding strategies and remarketing campaigns.
Improve campaign performance by optimizing CPL CTR ROAS and lead quality.
Generate qualified leads aligned with business objectives.
B. SEO AEO & GEO Management
Develop and execute SEO AEO and GEO strategies to improve digital visibility.
Conduct keyword research technical audits and competitor analysis.
Optimize website content landing pages and metadata for higher search rankings.
Improve organic traffic and search engine performance.
C. Website & Conversion Optimization
Optimize website performance landing pages and enquiry funnels.
Improve profile website and lead conversion rates through continuous optimization.
Coordinate with developers to enhance website functionality and user experience.
Monitor visitor behaviour and recommend conversion improvements.
D. Creative Design & Content Development
Design digital creatives for advertisements social media websites presentations and marketing materials.
Develop graphics videos reels banners and promotional content.
Ensure brand consistency across all digital platforms.
Maintain and organize digital marketing assets.
E. Influencer Marketing & Brand Promotion
Identify and collaborate with relevant influencers and industry professionals.
Plan and execute influencer marketing campaigns.
Monitor campaign performance and optimize ROI.
F. Analytics Reporting & Performance Monitoring
Track campaign performance using Google Analytics Search Console and advertising platforms.
Monitor website traffic engagement conversions CPL ROAS and ROI.
Prepare weekly and monthly MIS reports with actionable insights.
Recommend optimization strategies based on campaign performance.
G. Digital Strategy & Continuous Improvement
Develop digital growth strategies aligned with business objectives.
Research market trends AI tools and emerging digital technologies.
Identify new opportunities to improve digital performance and lead generation.
Continuously improve marketing processes and campaign effectiveness.
3. KRA KPI
Number of qualified digital leads generated
Lead conversion rate
Website conversion rate
Profile conversion rate
Return on Ad Spend (ROAS)
Cost per Lead (CPL)
Organic keyword ranking improvement
Growth in website traffic and user engagement
Social media engagement and campaign performance
Influencer campaign performance and ROI
Timely execution of campaigns creatives and digital initiatives
Accuracy and timeliness of MIS analytics and performance reporting
Requirements
4. COMMUNICATIONS AND RELATIONSHIPS:
Internal: Management Digital Marketer Sales Design Production HR Accounts & Finance Purchase and Operations teams.
External: Advertising Platforms Influencers Content Creators Developers and Media Partners.
5. KNOWLEDGE TRAINING AND EXPERIENCE REQUIRED FOR JOB
Education:
Bachelors Degree in Marketing Digital Marketing Business Administration Mass Communication Graphic Design or a related discipline.
Professional certifications in Google Ads Meta Ads Google Analytics SEO or Digital Marketing will be preferred.
Experience:
5 years of relevant experience in Performance Marketing or Digital Marketing.
Proven experience in independently managing end-to-end performance marketing campaigns.
Strong hands-on experience in SEO AEO GEO paid advertising conversion rate optimization digital analytics creative content development and influencer marketing
Skills
Technical Skills
Performance Marketing & Paid Advertising
Google Ads Meta Ads & LinkedIn Ads
SEO AEO & GEO
Conversion Rate Optimization (CRO)
Google Analytics Search Console & Digital Analytics
Keyword Research Competitor Analysis & Website Optimization
Graphic Designing using Canva Adobe Photoshop Figma Affinity Designer or similar tools
Basic Video Editing & Creative Content Development
Influencer Marketing & Campaign Planning
Marketing Automation CRM MS Excel & MIS Reporting
Soft Skills
Strategic & Analytical Thinking
Communication Presentation & Negotiation Skills
Planning Project Management & Execution
Problem Solving & Decision Making
Creativity Attention to Detail & Result Orientation
Adaptability Ownership & Continuous Learning
4. COMMUNICATIONS AND RELATIONSHIPS: Internal: Management Digital Marketer Sales Design Production HR Accounts & Finance Purchase and Operations teams. External: Advertising Platforms Influencers Content Creators Developers and Media Partners. 5. KNOWLEDGE TRAINING AND EXPERIENCE REQUIRED FOR JOB Education: Bachelors Degree in Marketing Digital Marketing Business Administration Mass Communication Graphic Design or a related discipline. Professional certifications in Google Ads Meta Ads Google Analytics SEO or Digital Marketing will be preferred. Experience: 5 years of relevant experience in Performance Marketing or Digital Marketing. Proven experience in independently managing end-to-end performance marketing campaigns. Strong hands-on experience in SEO AEO GEO paid advertising conversion rate optimization digital analytics creative content development and influencer marketing Skills Technical Skills Performance Marketing & Paid Advertising Google Ads Meta Ads & LinkedIn Ads SEO AEO & GEO Conversion Rate Optimization (CRO) Google Analytics Search Console & Digital Analytics Keyword Research Competitor Analysis & Website Optimization Graphic Designing using Canva Adobe Photoshop Figma Affinity Designer or similar tools Basic Video Editing & Creative Content Development Influencer Marketing & Campaign Planning Marketing Automation CRM MS Excel & MIS Reporting Soft Skills Strategic & Analytical Thinking Communication Presentation & Negotiation Skills Planning Project Management & Execution Problem Solving & Decision Making Creativity Attention to Detail & Result Orientation Adaptability Ownership & Continuous Learning
Education: Bachelors Degree in Marketing Digital Marketing Business Administration Mass Communication Graphic Design or a related certifications in Google Ads Meta Ads Google Analytics SEO or Digital Marketing will be :5 years of relevant experience in Performance Marketing or Digital Marketing. Proven experience in independently managing end-to-end performance marketing campaigns. Strong hands-on experience in SEO AEO GEO
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