Paid Social Growth Analyst, APAC

Rippling is looking for a Paid Social Analyst APAC (contractor) to own paid social campaigns for the Core HR product across key APAC markets primarily Australia Singapore India and New Zealand. This person will serve as the primary paid social point of contact for APAC and partner closely with the International Growth team and regional stakeholders to drive efficient pipeline and ARR growth.

In this role you will lead strategy and execution across LinkedIn and Meta managing budget allocation campaign performance and testing plans across a diverse set of markets. You will localize creative and copy for regional audiences tailor messaging to local ad formats and buyer behavior and identify opportunities to support Ripplings continued expansion across APAC.

Youll work cross-functionally with APAC Sales Marketing Operations Growth and Demand Gen managers and Brand to launch campaigns share insights and shape regional strategy that drives both brand awareness and pipeline. A key part of the role is owning full-funnel performance tracking how leads progress through the sales funnel identifying conversion bottlenecks and using data to continuously improve results.

This role is ideal for someone who is analytical action-oriented and excited to build. You should be comfortable brainstorming and testing new audiences and campaign ideas using AI and analytics tools to improve decision-making and navigating regional nuances in platform performance privacy regulations and audience behavior across Australia Singapore India and New Zealand.

• Own paid social strategy and execution across APAC markets for Rippling with a primary focus on Australia Singapore India and New Zealand.
• Optimize budget allocation and campaign performance across LinkedIn and Meta with potential to expand into other paid social channels balancing efficiency scale and market priorities.
• Develop region-specific creative and copy tailored to local audiences messaging and ad formats while testing new audiences campaigns and market-entry strategies.
• Partner with cross-functional stakeholders including APAC Sales Marketing Operations and Brand to evolve regional strategy and launch campaigns.
• Monitor down-funnel performance and build AI- and analytics-driven tools frameworks and reporting to improve funnel conversion and ARR generation across APAC while navigating regional privacy and platform nuances.

• 3 years of experience managing paid social in particular Meta and Linkedin at high-growth companies B2B preferred
• Strong ownership mindset: You are motivated by the idea of owning a number and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve.
• Ability to communicate well across teams: Youll need to clearly explain ideas and updates to different teams and partners to keep projects moving smoothly and be able to manage priorities across time zones.
• Strong project management skills: You are able to balance multiple initiatives while collaborating across teams like growth sales marketing ops and brand.
• Bias to action: Youll constantly try new growth ideas in this role; you have a bias to action and learning and will do whatever it takes to get your projects over the finish line.
• Structured data-driven problem-solving skills: You are able to analyze and find solutions to ambiguous problems. You should be comfortable analyzing data in tools like Google sheets or SQL to find ways to improve results.
• Inbox 0 mindset: You are extremely organized. You have the ability to prioritize tasks effectively and handle multiple projects and timelines ensuring everything is delivered on time and within scope.
• Hackiness and creativity: Youre constantly generating new ideas and are eager to experiment.

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race religion color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression age sexual orientation veteran or military status or any other legally protected characteristics Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation please email

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office) Rippling considers working in the office at least three days a week under current policy to be an essential function of the employees role.

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Required Experience:

IC