MIS Executive – Marketing

MIS Executive - Marketing

3-5 Years

We are looking for an MIS Executive - Marketing responsible for managing marketing and sales-related data campaign MIS lead tracking sales funnel reports digital marketing performance budget monitoring and management dashboards.

The role will work closely with the Marketing Digital Marketing Sales and Management teams to ensure accurate timely and actionable reports for business decision-making.

• Prepare daily weekly and monthly marketing MIS reports and dashboards.
• Track marketing activities campaigns leads enquiries conversions and sales performance.
• Consolidate data from different marketing and sales channels into structured reports.
• Ensure accuracy and timely submission of MIS to management.
• Identify data trends gaps and inconsistencies and highlight them to the relevant teams.

• Track leads generated through digital offline website social media campaigns channel partners and other sources.
• Prepare lead funnel reports covering:
  • Leads generated
  • Lead qualification
  • Site visits / meetings
  • Opportunities
  • Conversions
  • Sales closures
• Monitor lead ageing follow-ups conversion ratios and source-wise performance.
• Analyse lead-to-site-visit and site-visit-to-sale conversion.

• Track performance of digital marketing campaigns across platforms.
• Monitor key metrics such as:
  • Leads
  • Cost per Lead (CPL)
  • Cost per Acquisition (CPA)
  • Clicks and impressions
  • Conversion rate
  • Campaign-wise spend
  • Source-wise ROI
• Prepare campaign performance reports for the Marketing and Management teams.
• Coordinate with digital marketing agencies/vendors to collect campaign data and reports.

• Maintain marketing budget trackers and actual expenditure reports.
• Compare budget vs. actual marketing spends.
• Track campaign-wise channel-wise and vendor-wise expenses.
• Monitor pending bills invoices and marketing-related payments.
• Highlight budget overruns and significant variances to management.

• Develop and maintain management dashboards for marketing and sales performance.
• Prepare presentations and reports for monthly/weekly management reviews.
• Provide actionable insights based on campaign lead sales and expenditure data.
• Maintain historical data for trend and performance analysis.

• Maintain accurate and updated marketing databases.
• Ensure data consistency across CRM Excel digital platforms and internal reports.
• Automate repetitive MIS processes wherever possible using Advanced Excel Power BI or other reporting tools.
• Improve reporting formats trackers and data collection processes.
• Maintain proper documentation of reports and data sources.

The candidate may be responsible for preparing:

• Daily Lead MIS
• Weekly Marketing MIS
• Monthly Marketing Performance Report
• Lead Source Performance Report
• Sales Funnel Report
• Campaign Performance Report
• Digital Marketing MIS
• CPL / CPA Analysis
• Marketing Budget vs. Actual Report
• Vendor/Agency Performance Report
• Lead Conversion Report
• Sales & Marketing Dashboard
• Management Presentation / Review Deck

• Strong MIS Reporting & Data Analysis skills.
• Advanced MS Excel - Pivot Tables VLOOKUP/XLOOKUP SUMIFS COUNTIFS dashboards charts data cleaning etc.
• Good understanding of marketing and sales funnel metrics.
• Experience in lead and campaign data management.
• Strong numerical and analytical skills.
• Good attention to detail and data accuracy.
• Good communication and presentation skills.
• Ability to work with large volumes of data and multiple stakeholders.

• Power BI or other dashboard/reporting tools.
• Experience working with CRM systems.
• Knowledge of Google Analytics / Meta Ads / Google Ads reporting is an advantage.
• Experience coordinating with digital marketing agencies.
• Understanding of marketing ROI and campaign performance metrics.

Candidates from the following industries can be considered:

• Real Estate / Property
• Consumer / Retail
• BFSI
• E-commerce
• FMCG
• Automotive
• Education
• Hospitality
• Other consumer-facing businesses

Required Skills:

Marketing MIS & Reporting