Marketing Specialist (Communication)

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Key Responsibilities:

1) Proof content development (end-market focus)

Produce local proof assets: customer stories case studies testimonials and quantified proof points.
Maintain a proof pipeline aligned to regional product technology and end-market priorities.
Coordinate stakeholder interviews (sales partners customers) gather data and convert inputs into publishable content.

2) Product communications

Create product communication packages for regional release needs including:
Whats new / why it matters messaging
Spotlights feature-benefit proof points and application relevance
Sales-ready summaries and talk tracks for partner and internal use
Partner with Product Management to validate technical accuracy and positioning.

3) Localization and compliance discipline

Own regional localization management: adaptation and translation coordination for Indian and Southeast Asian languages
Maintain an approved claims/terminology register and ensure all translations align with legally approved language.
Implement QA workflows for accuracy tone formatting and compliance across all deliverables.

4) Campaign content bundling and channel readiness

Build complete campaign content bundles aligned to campaign briefs and event needs including:
Web copy/landing page copy email copy social copy ads copy key visuals briefs
Sales enablement assets (one-pagers pitch slides proof packs)
Ensure assets are delivered in channel-ready formats with correct metadata naming conventions and version control.

5) Agency coordination and content performance iteration

Coordinate with the digital agency on content-related scope and delivery:
Provide content briefs timelines and acceptance criteria
Review and QA content implementation (web pages emails ads) before launch
Provide content iteration requests based on performance data and feedback

Collaboration and interfaces

Day-to-day aligned with Regional Marketing Campaign Owner
Works closely with: Regional Territory Sales Product Management Regional Marketing Legal/Compliance Digital Agency Partners/Distributors

Success measures (examples)

On-time delivery of campaign content bundles and localized assets
Increase in sales enablement adoption (downloads/usage sales feedback)
Campaign performance improvements linked to content iterations
Growth of regional proof library and usage across channels

Qualifications:

Graduate in Mass Communication

Experience:

36 years in B2B marketing content product marketing or communications (industrial/technical preferred)
Proven experience producing case studies and proof-driven content
Strong writing/editing skills; able to translate technical inputs into customer value
Experience coordinating translation/localization workflows and QA
Comfortable managing agencies and delivering to deadlines across multiple stakeholders

Skills and competencies

Content strategy and packaging for campaigns
Product messaging proof point development and storytelling
Detail-oriented QA mindset (claims terminology formatting brand consistency)
Strong project management and stakeholder management
Data-minded: uses performance insights and feedback to improve content
Fluency in English is a must additional languages are considered a plus

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