Marketing Product Owner

This role owns the platform marketing runs on the CMS the website the content publishing and the campaign infrastructure marketing depends on to ship. Youre the connective tissue between marketings intent and what actually goes live on the web.

Its a deliberate hybrid and were strict about it. We need an operator who runs a tight backlog and ships predictably clean tickets predictable releases no dropped balls. We also need a proven track record in marketing: real campaigns shipped real funnels owned real numbers moved.

This is not a junior role. Youll work hand-in-hand with Marketing leadership report into Product and hold your own with marketers designers content engineers and analytics in equal measure.

• Run a backlog engineering can build from without coming back with questions. Tickets are buildable on day one.

• Sit close to marketing. Understand the campaign calendar content roadmap and growth bets well enough to anticipate not just react.

• Be the single point of accountability between marketing and engineering. No requests get lost. No releases catch marketing by surprise.

• Push back when a brief is thin or a quick request isnt actually quick. Good operators improve the input not just the output.

• Make trade-off calls. Marketing always has more to ship than engineering can handle. Sequence defend move on.

• Bring numbers to every conversation. Whats the page doing Whats the campaign converting at What changed since the last release Know it without being asked.

• Treat performance accessibility and SEO as standing work theres never spare time.

• Control velocityyou need to deliver and learn how to be more cost-effective over time. Where do we lack efficiency How can we be more iterative

• 5 years of experience as a Product Owner or similar role working within Agile/Scrum methodologies.

• SaaS background especially products with inbound or content-driven growth you understand the website is a revenue surface not a brochure.

• Hands-on with headless or composable CMS (Payload Contentful Sanity Storyblok or similar). Bonus if youve migrated off a monolith and lived to tell the tale.

• Fluent in the modern marketing analytics stack GA4 GTM Segment Mixpanel or equivalents. You read attribution data not just receive reports about it.

• SEO instincts grounded in practice Core Web Vitals work technical clean-ups or content improvements that moved real numbers.

• A/B testing experience on landing pages sign-up flows or paid funnels with the scars from tests that taught you something the hype cycle didnt.

• Worked with brand and content teams beyond ticket intake shaped messaging debated positioning pushed back on creative with reasoning that held up.

• Familiarity with marketing automation (HubSpot Braze Marketo) adjacent but useful.

• The CMS itself roadmap capabilities integrations and the technical debt that comes with a platform marketing pushes hard every week.

• Web and landing page delivery the pipeline from brief to built to launched to measured running sprint after sprint without surprises in either direction.

• Marketing execution backlog campaigns content drops A/B tests SEO work growth experiments. Sequenced and shipped.

• Performance and SEO health Core Web Vitals page speed conversion paths and indexing hygieneongoing product work not an annual audit.
  

Do you want to work on a product that has transformed the lives of over 60000 global users Setmore ranked as one of Forbess top 7 scheduling apps helps businesses grow and thrive. With more than 6 million monthly appointments we make scheduling dreams a reality; irrespective of the business size. This is your chance to change the scheduling world with us!

We are a Portland-based SaaS product company on a mission to empower businesses to work from Anywhere. Our global team of engineers designers testers product experts customer experience associates and marketers come together to create a better way to work. Our products and services help businesses to be more productive flexible and scalable. Together we can change the way the world works!