Marketing Planning Manager GI Prima

MAIN PURPOSE OF THE ROLE

Implement a marketing and sales strategy for one of the organizations most complex critical and strategically significant brand to meet established sales & market share targets.

JOB RESPONSIBILITIES

• Lead medico-marketing initiatives campaign plans and manage pill-plus services as supporting ecosystem of the leading brand of Abbott India Ltd.
• Collaborate with stakeholders across the organization to drive commercial objectives with ownership.
• Conduct market research oversee product development and design set prices launch new products oversee advertising campaigns and monitor sales performance effectively to market assigned products/services.
• Monitor analyze and evaluate domestic and international market trends customer feedback consumer behavior and competitor activity to identify market opportunities for the product/service.
• Consult with other areas of the organization (e.g. production R&D) to implement these changes.
• Prepare sales forecasts and budgets. Monitor sales volume revenues and costs against forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

QUALIFICATIONS

Education level Major / Field of Study or Equivalent
Associates Degree ( 13 years)
Masters Degree ( 18 years) in Marketing

Experience / Background
Minimum 8 years

The base pay for this position is

In specific locations the pay range may vary from the range posted.