Marketing Manager
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Monthly Salary:
Experience Required:
Posted on:
9 hours ago
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1 Vacancy
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Job Summary
Marketing Manager
Location: Mumbai
Function: Marketing Brand Growth & Communications
Working Days: 6 days a week
Reporting To: Founder / Central Leadership
About the Role
Bharat Intelligence is building the operating system for agricultural labour and services in India. We operate across both sides of the marketplace: farmer demand and labour supply. As Marketing Manager Mumbai you will own marketing across geographies crops and operating clusters. This includes ATL BTL brand PR field campaigns launch marketing farmer communication labour communication and growth support for city and category teams. This is not a corporate brand-only role. You will work closely with field teams farmers labourers village influencers local partners media and central leadership to build Bharat Intelligence into a trusted name across rural markets. Your job is to make farmers trust us labourers join us local communities recognise us and the market remember us.
Key Responsibilities
1. Own Marketing Across Demand & Supply
You will build marketing programs for both sides of Bharat Intelligences marketplace.
On the farmer demand side you will:
Drive awareness and trust among farmers across operating geographies.
Support farmer acquisition for services such as agri-labour fruit care harvesting
and crop-specific operations.
Build local campaigns around crop seasons peak labour demand and cluster
launches.
Create farmer-facing communication that explains our services clearly and
credibly.
Support city cluster and category teams with collateral campaigns and lead
generation.
On the labour supply side you will:
Build campaigns to attract local and migrant labourers.
Create communication around earning opportunities reliability work availability
payment trust and safety.
Support labour sourcing teams with village-level campaigns posters audio
messages WhatsApp creatives and referral programs.
Help build Bharat Intelligence as a trusted labour platform across worker
communities.
Outcome: Marketing drives both farmer bookings and labour availability across
geographies.
2. ATL & Brand Marketing
You will own above-the-line marketing initiatives that build awareness and credibility.
You will:
Plan and execute regional ATL campaigns across relevant geographies.
Manage outdoor branding such as hoardings wall paintings banners rural
visibility and local media.
Build consistent brand messaging across farmer labour and partner audiences.
Develop brand assets campaign themes taglines and market-facing narratives.
Ensure every geography uses a consistent but locally relevant Bharat Intelligence
brand language.
Track brand visibility and recall in priority markets.
Outcome: Bharat Intelligence becomes a known and trusted brand in agricultural labour
and services.
3. BTL Field & Rural Activation
You will own on-ground marketing execution across villages clusters mandis labour
hubs and farmer networks.
You will:
Design and execute BTL campaigns for farmer acquisition and labour sourcing.
Run village meetings farmer demos local events referral drives and cluster
launch activations.
Support field teams with scripts pitch decks flyers posters banners and
WhatsApp material.
Create geography-specific campaigns around crop cycles and seasonal labour
demand.
Coordinate with city teams to identify high-priority villages farmer groups and
labour pockets.
Track campaign effectiveness through leads conversions bookings and repeat
usage.
Outcome: Field marketing directly improves demand generation supply acquisition and
local trust.
4. PR Communications & Reputation
You will manage Bharat Intelligences external voice and reputation.
You will:
Build and execute PR plans across business agriculture startup rural economy
and regional media.
Identify stories around farmers labourers rural transformation agri-tech and
employment.
Coordinate with agencies journalists local media and industry platforms.
Draft press notes founder quotes articles announcements and media briefs.
Manage communication during launches milestones partnerships and
sensitive situations.
Build credibility for Bharat Intelligence with farmers workers partners investors
and the wider ecosystem.
Outcome: Bharat Intelligence is seen as a serious credible and category-defining
company.
5. Launch Marketing Across Geographies
You will support new city cluster and category launches.
You will:
Create launch playbooks for new geographies and crop categories.
Plan pre-launch launch and post-launch marketing activities.
Work with city heads category managers and operations teams to build local
demand and supply.
Identify the right local channels for each market: farmer networks local leaders
WhatsApp groups input dealers mandis labour points transport hubs and
community spaces.
Build early trust before operations scale.
Convert launch learnings into repeatable marketing systems.
Outcome: Every new geography launches with stronger awareness faster adoption and
better ground credibility.
6. Content Creative & Collateral
You will own practical high-impact communication across formats.
You will:
Create farmer-facing and labour-facing content in simple local trust-building
language.
Develop brochures posters banners pitch decks WhatsApp forwards audio
notes videos testimonials and case studies.
Work with designers agencies videographers and field teams to produce
content.
Capture stories from farmers labourers supervisors and city teams.
Build a central repository of reusable marketing assets.
Ensure all content is accurate locally relevant and aligned with field realities.
Outcome: Field teams have strong clear usable marketing material that improves
conversion.
7. Digital Social & Community Marketing
You will manage digital channels that support brand hiring acquisition and credibility.
You will:
Manage social media presence across relevant platforms.
Create content around farmer success stories labour impact market insights
launches and company milestones.
Use WhatsApp and community channels for farmer and labour communication.
Support digital lead generation where relevant.
Build campaigns that connect online credibility with offline conversion.
Track engagement reach inbound leads and content effectiveness.
Outcome: Bharat Intelligence builds a strong public identity while supporting real
business growth.
8. Cross-Functional Marketing Support
You will work closely with operations category supply demand and leadership teams.
You will:
Support city CEOs and category managers with campaign planning and local
execution.
Work with labour sourcing teams to improve worker acquisition.
Work with farmer-facing teams to improve trust and conversion.
Align marketing calendars with crop cycles launch timelines and peak labour
demand.
Build simple dashboards for campaign performance.
Bring market feedback back to leadership for better positioning and product
decisions.
Outcome: Marketing becomes a growth engine for the business not just a support
function.
Requirements
Who Were Looking For
Must-Haves
48 years of experience in marketing brand growth rural marketing field
marketing PR or communications.
Experience managing ATL and BTL campaigns.
Strong understanding of rural semi-urban or field-led customer acquisition.
Ability to work across both strategy and execution.
Strong writing and communication skills.
Comfort working with field teams agencies vendors and local partners.
Ability to travel to operating geographies when required.
Strong ownership mindset and ability to work in a fast-moving startup
environment.
Required Skills:
10 years of hardcore operations experience Proven experience managing city-level district-level or large-cluster operations Experience in high-frequency operations logistics marketplaces agriculture mobility gig work supply chains or field-heavy businesses Strong understanding of Nashiks villages labour belts farmer ecosystems and seasonal agricultural patterns Experience leading blue-collar and field teams at scale Strong ownership mindset and ability to operate independently Excellent negotiation conflict-resolution and stakeholder-management skills Comfortable spending significant time on the ground Preferred Backgrounds: City Manager / Cluster Manager roles Logistics & Supply Chain Operations Hyperlocal & Marketplace Businesses Mobility Platforms Gig Economy Operations Agri-input Agri-trading Horticulture Rural Distribution Labour Contractor Networks Experience with grapes onions pomegranates or other Nashik-relevant horticulture value chains is a strong advantage. Why This Role Matters What we build in Nashik will become the blueprint for scaling Bharat Intelligence across India. Youll be working at the intersection of agriculture labour migration operations and technologysolving one of the countrys most complex and important execution problems. Success in this role means: Predictable labour availability during peak seasons High farmer fulfilment and repeat usage Strong worker retention and deployment Reduced last-minute escalations and cancellations Independent high-performing ground teams A city operation that scales without constant firefighting
