Marketing Manager– Lubricants & Greases

Location: Ras Al Khaimah UAE (International Travel Required)
Qualification: Bachelors Degree in Marketing Business Communications or related field (MBA preferred)
Experience: 712 Years (Minimum 5 years in Lubricants Automotive Industrial Chemicals or FMCG)

We are looking for a dynamic and strategic Marketing Manager to drive the global marketing initiatives for our growing Lubricants & Greases business. This role is ideal for a marketing professional with strong experience in brand management product marketing digital campaigns distributor support and international market development.

You will work closely with Sales Technical Product Development and Commercial teams to strengthen brand visibility accelerate business growth and support our expanding distributor network across Africa the Middle East Asia and other international markets.

• Develop and execute annual marketing strategies aligned with business objectives.

• Drive brand positioning and awareness across global markets.

• Lead product launches for automotive industrial marine and specialty lubricants.

• Create impactful marketing collateral technical literature presentations and sales toolkits.

• Plan and execute digital campaigns across Google LinkedIn Facebook Instagram and YouTube.

• Improve website traffic SEO/SEM performance lead generation and campaign ROI.

• Track digital marketing KPIs and optimize campaign effectiveness.

• Support global distributors with promotional campaigns branding product launches and marketing materials.

• Develop distributor marketing toolkits and dealer engagement programs.

• Plan trade promotions merchandising initiatives and retail branding activities.

• Lead participation in international exhibitions such as Automechanika ADIPEC Lubricant Expo and other industry events.

• Conduct market research competitor analysis and identify growth opportunities in export markets.

• Manage annual marketing budgets and agency relationships.

• Coordinate packaging artwork and product label development.

• Support CRM initiatives lead generation campaigns and sales enablement activities.

• Bachelors Degree in Marketing Business Administration Communications or related field.

• 712 years of marketing experience with at least 5 years in Lubricants Automotive Industrial Chemicals or FMCG.

• Strong experience in Brand Management Product Marketing Trade Marketing and Digital Marketing.

• Exposure to international/export markets and distributor management is highly preferred.

• Knowledge of automotive & industrial lubricants OEM specifications (API ACEA ILSAC JASO) and packaging regulations is an advantage.

• Hands-on experience with Google Analytics Google Ads Meta Business Suite LinkedIn Campaign Manager CRM tools Canva/Adobe Creative Suite and MS Office. SAP Business One & Power BI knowledge is a plus.

• Strategic Marketing & Brand Building

• Product Launch Management

• Digital & Performance Marketing

• Distributor & Channel Marketing

• Market Intelligence & Competitive Analysis

• Budget & Campaign Management

• Leadership & Team Collaboration

• Strong Communication & Presentation Skills

• Opportunity to work with a fast-growing international lubricants manufacturer.

• Exposure to global markets and leading industry exhibitions.

• Collaborative work environment with international business exposure.

• Career growth with a high-impact leadership role.

Travel Requirement: Willingness to travel internationally (3040%) for distributor support exhibitions customer meetings and market development.