Marketing Manager

ElevenX Capital is looking for a Marketing Manager to drive demand generation ABM digital marketing and content-led growth across its higher education portfolio.

You will work closely with Sales Partnerships and portfolio teams to generate qualified pipeline accelerate opportunities and strengthen client engagement.

Key Responsibilities

• Own multi-channel demand generation and ABM campaigns targeting higher education decision-makers.
  
• Generate and grow MQLs SQLs and qualified pipeline through LinkedIn paid search email and content campaigns.
  
• Create campaign content including emails landing pages case studies whitepapers webinars and social posts.
  
• Lead SEO GEO/AEO and digital visibility initiatives.
  
• Manage HubSpot workflows lead scoring segmentation nurture campaigns and reporting.
  
• Develop campaigns for client retention upsell cross-sell and partner marketing.
  
• Track campaign ROI conversions pipeline contribution and overall marketing performance.
  

What Were Looking For

• 57 years of B2B marketing experience preferably in Higher Education EdTech SaaS or technology.
  
• Strong experience in demand generation ABM performance marketing and pipeline creation.
  
• Hands-on expertise with HubSpot and marketing automation.
  
• Experience with SEO GEO/AEO content marketing LinkedIn paid search and email campaigns.
  
• Strong writing analytical and campaign management skills.
  
• Experience marketing to higher education decision-makers is highly preferred.
  

Why ElevenX Capital

Work across a growing portfolio of AI and technology businesses take ownership of high-impact growth initiatives and collaborate directly with portfolio and leadership teams.