Manager Digital & Performance Marketing, Digital

Manager Media Partnerships & Buying

Department: Off-Platform Marketing

Location: Mumbai

Role Overview

The candidate will help build and scale strategic media partnerships publisher relationships and platform opportunities across the Off-Platform Marketing function. The incumbent will be responsible for identifying evaluating and unlocking innovative media solutions that can drive awareness consideration engagement viewership subscriptions and business impact across multiple content and business categories.

The role sits at the intersection of media strategy partnerships performance marketing and business development. The candidate will proactively bring new opportunities to the organization collaborate closely with category marketing teams to assess applicability and support execution where required. Success in the role will be measured by the ability to create scalable media advantages and unlock repeatable growth opportunities across the ecosystem.

Responsibilities

• Identify evaluate and unlock strategic media partnerships publisher opportunities audience solutions platform innovations and commercial constructs that can drive business impact across multiple categories and marketing objectives.

• Build and manage relationships with key external stakeholders including publishers ad-tech partners platforms creators agencies OEMs commerce partners and emerging media ecosystems.

• Act as the central point of discovery for new media opportunities; proactively assess applicability across Hindi English South Sports Brand and other business priorities.

• Collaborate closely with category digital marketing leads to adapt opportunities into actionable campaign solutions that support awareness consideration engagement performance retention or viewership goals.

• Drive negotiations and commercial evaluations to maximize media value efficiency innovation and incremental business outcomes.

• Partner with Google Meta DV360 publishers OEMs influencer ecosystems commerce platforms and other strategic partners to unlock differentiated inventory targeting capabilities measurement solutions and bespoke executions.

• Maintain a structured pipeline of partner innovations seasonal opportunities market developments and scalable media solutions that can be leveraged across the organization.

• Support digital marketing campaigns across performance and brand platforms where required contributing to planning execution optimization and measurement initiatives.

• When required work with the team to define digital media strategies and performance marketing plans for titles across AVOD SVOD or hybrid objectives aligned to business and content briefs

• When required plan deploy and optimize performance marketing campaigns across platforms to drive scale efficiency and learning for an emerging content format

• Collaborate closely with internal stakeholders including Analytics Product Content and Comms to improve targeting tracking attribution and optimization frameworks tailored to Title consumption

• Manage media agencies and external partners to ensure seamless execution quick turnaround and high-quality delivery in a dynamic launch environment

• Explore tech API and feed-based integrations to enhance performance marketing capabilities and enable faster experimentation

Experience & Skillset

• 56 years of experience in media planning digital and performance marketing

• Strong understanding of the digital media landscape including publishers ad-tech platforms creators commerce ecosystems OEMs influencer networks and emerging media opportunities.

• Strong commercial mindset with the ability to evaluate partnership value negotiate opportunities and assess business impact.

• Strong experience in ROI-driven or lead-based businesses preferably within consumer tech media or app-led ecosystems

• Hands-on experience managing large-scale digital marketing budgets

• In-depth practical experience across programmatic and biddable platforms such as Google Ads Meta DV360 etc.

• Exposure to running campaigns using both first-party and third-party data

• Working knowledge of analytics attribution and measurement tools (e.g. AppsFlyer DCM or equivalent)

• Strong analytical and problem-solving mindset with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line

• Our Culture: We are customer-obsessed audacious in our vision and encourage open dialogue. We believe trust and accountability go hand-in-hand and we invest heavily in each others growth.

• Perks: Unlimited leave a progressive work-life philosophy no dress code and a front-row seat on our rocket ship to redefine the future of entertainment and commerce!