Manager Customer Loyalty & Campaigns

Job Summary:

The Manager CRM will be responsible for managing the CRM platform and executing data-driven customer engagement strategies. This role focuses on designing and optimizing multi-channel campaigns building customer-centric strategies using Customer 360/CDP frameworks and generating insights. The ideal candidate will bridge business and data to drive customer retention engagement and lifetime value.

Key Responsibilities:

• Plan execute and optimize CRM campaigns across channels (email SMS push notifications WhatsApp etc.)
• Develop audience segmentation and targeting strategies based on customer behavior
• Design lifecycle campaigns (onboarding engagement retention reactivation)
• Track and optimize campaign performance using defined KPIs
• Contribute to building and leveraging a unified Customer 360 view or CDP
• Work with multiple data sources to create consolidated customer profiles
• Enable personalization and targeted marketing using integrated customer data
• Generate actionable insights on campaign performance customer behavior and segmentation
• Support development of customer lifecycle strategies and engagement frameworks
• Identify opportunities for improving customer experience and business outcomes
• Work closely with marketing product commercials D2C and tech teams

Desired Qualification

• MBA/Graduate degree in Marketing Business or related field

Preferred relevant work experience:

• 610 years of experience in customer loyalty CRM or campaign management
• Experience with CRM/marketing automation tools.

Skill & Knowledge:

• Customer-centric mindset with passion for building long-term relationship.
• Ability to thrive in a fast-paced dynamic environment
• Strong analytical skills with proficiency in tools like Excel SQL or BI platforms
• Experience with CRM/marketing automation tools (Salesforce HubSpot Adobe Campaign etc.)
• Excellent communication stakeholder management and project leadership skills
• Creative mindset with ability to balance innovation and business impact

Required Experience:

Manager