Lifecycle Marketing Operations Specialist, Templates

Lifecycle Marketing Operations powers Zillows owned channels including email SMS push and in-app messaging through scalable systems and hands-on campaign execution.

We build launch and optimize campaigns within our MarTech platforms partnering closely with Marketing Strategy Data Science Product and Engineering to translate business objectives into data-driven solutions. Our team ensures efficient high-quality delivery while maintaining strong standards for audience health reporting and operational rigor.

As stewards of our owned channels we safeguard inbox placement and sender reputation continuously improve execution frameworks and introduce new capabilities that enable marketing to scale with consistency and measurable impact

Zillow Group is a strategic mission-driven organization focused on delivering exceptional experiences and measurable outcomes. Our work spans cross-functional partnership scalable programs and operational excellence in support of Zillows mission. We bring deep experience working across diverse teams in a dynamic high-growth environment balancing strategic thinking with hands-on execution to drive meaningful business impact. We are seeking an experienced professional to support our workforce expansion in India.

We are seeking a Senior Lifecycle Campaign Operations Specialist to define and evolve execution standards across Zillows owned channels. This role serves as a subject matter expert in template systems QA governance and launch protocols driving scalable operational excellence.

You will lead complex campaign launches establish best practices and ensure predictable high-quality execution across channels.

• Lead execution of complex cross-channel campaign launches.

• Build and evolve modular template systems execution frameworks and QA automation standards to improve scalability and reliability.

• Design reusable component-based template architectures that reduce build time and enable dynamic personalization at scale.

• Serve as the primary escalation point for execution quality issues and launch risk mitigation.

• Partner with Marketing Technology and Engineering to implement new execution capabilities.

• Drive automation initiatives that reduce manual configuration and increase deployment predictability.

• Identify systemic process gaps and lead initiatives that improve scalability efficiency and launch predictability.

• Drive initiatives that reduce campaign build time through standardized templates and modular frameworks.

• Mentor junior team members and elevate execution standards across the team.

This role has been categorized as an Office position. Office employees regularly work at the Zillow India office for approximately 80 to 100 percent of their time each month. Employees must live within a reasonable commuting distance of the office. Zillow has not defined a reasonable distance and expects employees will use judgment in determining this for themselves and understand the implications re: time commitment and cost of daily commute.

In addition to a competitive base pay employees in this role are eligible for incentive compensation subject to applicable laws and relevant Zillow policies. Actual amounts will vary depending on experience performance and location.

• Experienced marketing operations leader with deep hands-on expertise executing and optimizing campaigns within enterprise marketing automation and CDP platforms such as HubSpot Hightouch Braze SparkPost or comparable tools.

• Strong systems thinker who understands how templates QA standards and governance frameworks scale across platforms and channels.

• Comfortable defining and evolving execution standards across marketing automation and CDP ecosystems.

• Analytical and proactive in identifying systemic gaps and driving operational improvements.

• Confident advising stakeholders on feasibility risk and scalable execution approaches within complex MarTech environments.

• Trusted cross-functional partner who can influence execution strategy while balancing speed and quality.

• Mentor and resource for junior team members elevating execution excellence across the team.
  

Qualifications

• 5 years of experience in marketing operations or campaign execution.

• Strong HTML/CSS skills with the ability to troubleshoot rendering issues and implement dynamic content logic.

• Deep hands-on experience with marketing automation platforms; Braze HubSpot SparkPost or similar tools preferred.

• Strong understanding of QA governance and scalable execution frameworks.

• SQL strongly preferred; ability to query and validate audience and campaign data independently.

At Zillow were reimagining how people movethrough the real estate market and through their careers.

As the most-visited real estate platform in the U.S. Zillow helps millions of customers navigate buying selling financing and renting with greater ease and confidence. Our teams in India play a critical role in building and scaling the technology products and operations that power this experience.

Whether youre working in tech operations or shared services youll collaborate with global partners to solve meaningful problems and help more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the U.S.. Zillow was named one of FORTUNE 100 Best Companies to Work For in 2025 and included on the PEOPLE Companies That Care 2025 list reflecting our commitment to creating an innovative inclusive and engaging culture where employees are empowered to grow.

No matter where you sit in the organization your work will help drive innovation support our customers and move the industryand your careerforward together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive innovative environment with the best employees. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender maternity status HIV status or veteran status. Reasonable accommodations will be provided to candidates with disabilities in accordance with applicable policies.