Lead Insights OTC

Job Summary

We are looking for a Lead Insights who will be responsible for the collection interpretation and integration of all aspects of data sources to drive strategic business decisions for the Dr. Reddys OTC (Over the Counter) brands. The ideal candidate should be passionate about data and experienced in Client side insights team. The role requires a self-starter who is willing to roll up their sleeves work hands-on and deliver data driven insights to support the OTC &  Marketing business objectives. Based in Hyderabad this position reports to the Head of Consumer Insights.

Roles & Responsibilities

• You will be responsible for compiling managing analysing and translating various internal and external data sources to uncover insights trends category/shopper behaviours and competitive activity to shape the OTC (Over the Counter)  marketing strategy and build action plans to help drive growth and sustainable market share initiatives and support overall company objectives.
• You will be responsible for driving strategic cross-functional thought leadership with commercial teams by leveraging multiple data sources synthesizing insights and clearly articulating new business opportunities.
• Coordinating with research agencies & ensure quality research reports 
• You will be responsible for supporting the commercial team in the development of customer and business presentations incorporating multiple data sources that support key objectives.
• You will be responsible for identifying unmet customer/consumer needs and participating in cross-functional projects to deliver against innovation/new product opportunity goals.
• You will be responsible for managing relationships with key internal data/platform stakeholders and external partners.

Qualifications :

Qualifications

Educational Qualification and Experience:

• Bachelors degree in marketing statistics economics mathematics or related field; MBA preferred
• 7 years of proven experience insights role a in CPG (Consumer Packaged Goods) from client side

Resident Skills

• Business Acumen
• Data Analysis
• Market Intelligence
• Storytelling

Behavioural Skills

• Visionary Execution Designs bold digital strategies and translates them into measurable cross-channel impact across diverse brands.
• Collaborative Drive Builds trusted partnerships with vendors agencies and internal teams while fostering high-performance culture.
• Performance Mindset Continuously evaluates planning reporting and hospital engagement outcomes driving agile improvements.

Critical Exposures

• Exposure to product/brand management in the pharma sector or as a freelance brand specialist
• Stint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator.
• Exposure to Legal compliance and medical regulation is preferred
• Prior experience in digital marketing hospital accounts marketing channel marketing manufacturing or R&D is desired.
• Exposure to CRM and Data Visualization tools is preferred

Additional Information :

Benefits Offered

At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.

For more details please visit our career website at Work :

No

Employment Type :

Full-time