Key Account Management

About client:

One of the leading Beverage Manufacturing company.

Experience:

Minimum 3-6 Years Experience.

Qualification:

MBA Must.

Key Responsibilities:

Management & Business Development

• Manage and nurture relationships with key institutional clients across PAN India ensuring high customer satisfaction.
• Develop new business opportunities by identifying potential institutional clients (hotels hospitals corporates educational institutions).
• Conduct negotiations for contracts pricing and service level agreements (SLAs) with institutional buyers.
• Drive business growth by introducing new product lines and ensuring existing product penetration in accounts.

Strategy & Execution

• Create and implement tailored sales strategies for the institutional channel aligned with overall business objectives.
• Achieve monthly quarterly and annual sales targets for institutional accounts.
• Track and monitor key sales metrics such as sales volume revenue and profitability to ensure targets are met.
• Collaborate with internal teams (marketing supply chain finance) to ensure smooth order processing timely delivery and alignment on promotional strategies.

Relationship Management

• Build and maintain strong relationships with key decision-makers within institutional accounts.
• Conduct regular meetings and reviews with clients to address issues evaluate performance and identify future growth opportunities.
• Ensure products receive prominent shelf placement and are well represented within client locations.

Merchandising & Brand Visibility

• Develop and execute in-store and on-premises visibility plans ensuring effective placement of products in client locations.
• Work with marketing teams to develop promotional strategies and customized offers for key accounts.
• Ensure institutional partners are equipped with the necessary marketing materials promotions and merchandising to drive product awareness.

Insights & Reporting

• Provide regular updates and reports to senior management on sales performance client feedback and market dynamics.
• Analyse market trends competitor activities and consumer behaviour to recommend adjustments in strategy.
• Maintain a detailed database of all institutional clients including business activities commercial details and client profiles.