KAM Modern Trade

Key Responsibilities:

1. Key Account Management & Business Growth

• Oversee complete business management for strategic modern trade accounts such as D-Mart and Reliance.
• Create and execute Joint Business Plans (JBPs) aligned to volume growth revenue expansion and profitability objectives.
• Identify and capitalize on growth opportunities by expanding product listings enhancing in-store visibility and driving activation initiatives within accounts.

2. Sales Strategy & Execution

• Deliver monthly quarterly and annual sales objectives across assigned key accounts.
• Analyse performance at category SKU and store levels to identify improvement opportunities and drive sales acceleration.
• Ensure consistent product availability through effective order management and strong service level adherence.

3. Commercial Management & Negotiations

• Lead commercial discussions covering margins trade terms promotional agreements and annual business contracts.
• Manage account-specific investment budgets including trade schemes discounts and promotional spends.
• Maintain adherence to company pricing frameworks contractual obligations and commercial policies.

4. Operational Effectiveness

• Collaborate closely with supply chain finance merchandising and category teams to ensure smooth execution of account operations.
• Address invoicing discrepancies payment follow-ups and claim settlements efficiently.
• Monitor and improve operational KPIs including OTIF performance inventory coverage and product freshness standards.

5. Business Analytics & Performance Reporting

• Analyse sales data category trends and competitive activity to support strategic decision-making.
• Develop periodic performance reports and dashboards presenting actionable insights to senior stakeholders.

6. Promotions & In-Store Visibility

• Plan and implement promotional campaigns in-store activations and visibility initiatives across modern trade partners.
• Evaluate promotional effectiveness and optimize investments to improve return on spend.