Jr. Brand Manager | FMCG | Bangalore

Job Title: Jr. Brand Manager

Department/Group: Marketing

Location: Mumbai

Position Reports to:

Responsibilities:

Ownership of the brand P&L for the brand/categories in consideration

Responsible for the strategy plan and annual operating plan for the brand/categories in consideration

Develop and refine the brand architecture in view of the competition and market trends in the relevant categories of consideration.

New Product Development: Develop a pipeline of new product launches/innovations for the brand; responsible for clearing the stage

gates for the new products from idea to launch

Responsible for building consumer insights for the brand

Effectively work with creative/advertising agencies to create campaigns for the brand

Effectively design media campaigns in line with the brands marketing objectives

Develop Activations/BTL activities in line with the annual brand plan

Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations

Skills/Qualifications:

Candidates with minimum 1 year experience in FMCG Marketing having an MBA.

Required Skills:

Brand Advertising