INSenior AssociateAJO B2B consultantData and AnalyticsAdvisoryNoida
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Job Summary
Line of Service
AdvisoryIndustry/Sector
Not ApplicableSpecialism
Data Analytics & AIManagement Level
Senior AssociateJob Description & Summary
At PwC our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals.In data analysis at PwC you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation visualisation and statistical modelling to support clients in solving complex business problems.
Why PWC
At PwC you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes forour clients and communities. This purpose-led and values-driven work powered by technology in an environment that drives innovation will enable you to make a tangible impact in the real world. We reward your contributions support your wellbeing and offer inclusive benefits flexibility programmes and mentorship that will help you thrive in work and life. Together we grow learn care collaborate and create a future of infinite experiences foreach other. Learn more about us.
At PwC we believe in providing equal employment opportunities without any discrimination on the grounds of gender ethnic background age disability marital status sexual orientation pregnancy gender identity or expression religion or other beliefs perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firms growth. To enable this we have zero tolerance for any discrimination and harassment based on the above considerations.
Job Description & Summary: : AJO B2B Location: Noida Experience: 5 Years Certification: Adobe Journey Optimizer (AJO) Certified Professional Role Overview We are looking for an experienced and technically strong Adobe Journey Optimizer (AJO) Expert to join our MarTech team in Noida. This role demands a deep understanding of AJO architecture integrations and execution within B2B marketing environments. The ideal candidate will serve as a Subject Matter Expert (SME) driving end-to-end technical design integration and migration initiatives across platforms such as Adobe Experience Platform (AEP) Marketo Salesforce and Microsoft Dynamics. Key Responsibilities Architect design and implement multi-channel customer journeys leveraging AJO capabilities for personalized and scalable B2B engagement. Lead integration efforts between AJO AEP Marketo Salesforce and Dynamics defining data schemas APIs and workflows to ensure seamless connectivity. Manage migration projects from legacy marketing automation tools to AJO including audience migration data model mapping and journey re-creation. Design and implement advanced audience segmentation and real-time orchestration using event-based triggers attributes and decisioning frameworks. Collaborate with Data Engineering and CRM teams to define and operationalize data pipelines identity resolution and profile activation in AJO. Leverage HTML/CSS and scripting (JavaScript or JSON) for advanced personalization email rendering and dynamic content implementation. Establish QA automation frameworks for validating data flow triggers and message delivery accuracy across journeys. Stay current with AJO roadmap SDKs and integration updates to recommend optimizations and innovation opportunities. Required Skills & Qualifications 5 years of experience in Marketing Automation and Campaign Technology with at least 3 years hands-on with Adobe Journey Optimizer (AJO). Proven experience integrating AJO with Marketo Salesforce Dynamics and AEP/CDP ecosystems. Solid understanding of APIs webhooks and data exchange models between CRM CDP and marketing platforms. Expertise in journey orchestration event-driven automation and personalization frameworks. Proficiency in HTML CSS and JSON scripting for campaign templates and dynamic personalization. Strong background in data troubleshooting QA automation and error-handling workflows within marketing operations. Ability to translate business logic into technical workflows and document solutions for scalability. Excellent communication and cross-functional collaboration skills with a structured and analytical problem-solving approach. Good to Have Hands-on with data migration and transformation tools (e.g. Snowflake Adobe RT-CDP AWS or ETL frameworks). Exposure to B2B data models account-based marketing (ABM) frameworks and lead lifecycle automation. Familiarity with Git Postman and workflow orchestration tools for integration validation and API testing. Shift Timings : 12:30 PM to 9:30 PM 4 PM to 1 AM
Responsibilities: Key Responsibilities Architect design and implement multi-channel customer journeys leveraging AJO capabilities for personalized and scalable B2B engagement. Lead integration efforts between AJO AEP Marketo Salesforce and Dynamics defining data schemas APIs and workflows to ensure seamless connectivity. Manage migration projects from legacy marketing automation tools to AJO including audience migration data model mapping and journey re-creation. Design and implement advanced audience segmentation and real-time orchestration using event-based triggers attributes and decisioning frameworks. Collaborate with Data Engineering and CRM teams to define and operationalize data pipelines identity resolution and profile activation in AJO. Leverage HTML/CSS and scripting (JavaScript or JSON) for advanced personalization email rendering and dynamic content implementation. Establish QA automation frameworks for validating data flow triggers and message delivery accuracy across journeys. Stay current with AJO roadmap SDKs and integration updates to recommend optimizations and innovation opportunities.
Mandatory skill sets:
Adobe Journey Optimizer (AJO) HTML CSS and JSON scripting data troubleshooting QA automation
Preferred skill sets:
Hands-on with data migration and transformation tools (e.g. Snowflake Adobe RT-CDP AWS or ETL frameworks). Exposure to B2B data models account-based marketing (ABM) frameworks and lead lifecycle automation. Familiarity with Git Postman and workflow orchestration tools for integration validation and API testing.
Years of experience:
4-7years
Education qualification:
(if blank degree and/or field of study not specified)
Degrees/Field of Study required: MBA (Master of Business Administration) Bachelor of Technology Bachelor of EngineeringDegrees/Field of Study preferred:Certifications (if blank certifications not specified)
Required Skills
Generative AIOptional Skills
Accepting Feedback Accepting Feedback Active Listening Algorithm Development Alteryx (Automation Platform) Analytical Thinking Analytic Research Big Data Business Data Analytics Communication Complex Data Analysis Conducting Research Creativity Customer Analysis Customer Needs Analysis Dashboard Creation Data Analysis Data Analysis Software Data Collection Data-Driven Insights Data Integration Data Integrity Data Mining Data Modeling Data Pipeline 38 moreDesired Languages (If blank desired languages not specified)
Travel Requirements
Not SpecifiedAvailable for Work Visa Sponsorship
NoGovernment Clearance Required
NoJob Posting End Date
May 19 2026Required Experience:
Senior IC
About Company
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 155 countries with over 284,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by vis ... View more
