Influencer Marketing Lead
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Job Summary
InfluencerMarketingLead
-to (HindiTamilTeluguKannadaBengaliMarathiGujaratiMalayalamPunjabiandmore)rollsupintoonecoherentscalablenationalstrategy.
YouvebuiltandledinfluencerorcreatormarketingfunctionsbeforewhetheratalargeD2C/.
KeyResponsibilities
OwnthenationalinfluencercontentcreatorandcelebritymarketingstrategyforLenskartalignedtobrandandbusinessobjectivesacrossthefullhouseofbrands(JohnJacobsVincentChaseLenskartAirAqualensBLU)
BuildleadandmentorateamofregionalinfluencermarketingmanagersacrossIndia(NorthSouthEastWest)settingcleargoalsreviewingcampaignqualityandholdingaconsistentbarwhileleavingroomforregionalandlanguage-lednuance
Designtheoverarchingcreatorandcelebritypartnershipframeworkforthecountrytiering(mega/macro/micro/nano)ratecardsnegotiationguardrailscontractingtemplatesandfraud/qualitycheckssuchasfakefollowersorinflatedengagement
BuildandownrelationshipswithIndiasleadingtalentmanagementandcelebritymanagementagenciesinfluencermarketingagenciesandMCNsnegotiatingretainersandpreferred-partnerarrangementsatanationallevel
Leadcelebrityandtop-tiertalentpartnershipsformarqueebrandmomentscampaignsandproductlaunchesworkingcloselywithbrandcreativeandcategoryteams
Setupandgovernalways-oncreatorprograms(ambassadorcohortsalways-onseedingUGCpipelines)alongsidecampaign-basedburststiedtolaunchessaleseventsandregionalfestivalsacrossthecalendar
ApplyArtificialIntelligenceinyourworkflowtoimproveefficiencyandoutcomeofresults.
Defineandtrackthemeasurementframeworkforinfluencermarketingengagementqualityreachconversion/attributionandROIandreportperformanceandlearningstoseniorleadership
Ownthenationalinfluencermarketingbudgetallocatingspendacrossregionsandcampaignsandensuringefficientutilization
Actastheseniorpointofescalationforstakeholdermanagementacrossmarketingcategorye-commercePR/communicationslegalandfinanceteams
BuildscalablesystemsSOPsandtools(creatorCRMcampaigntrackersvettingchecklists)sothefunctionrunsconsistentlyasitscalesacrossregionsandmarkets
Stayaheadofthecreatoreconomyplatformshiftsformattrendsemergingcreatorscompetitoractivityanddisclosure/compliancerequirementsandtranslatethatintoLenskartsplaybook
ManagecrisisorreputationsituationsinvolvingcreatorsorcelebritypartnersincoordinationwithPRandlegal
WhatWereLookingFor:
8-12yearsofexperienceininfluencermarketingcreator/talentmanagementorcelebritymarketingincludingatleast3-4yearsinaleadershiporpeople-managementcapacity
Provenexperiencebuildingorscalingapan-Indiamulti-regionalmulti-lingualinfluencermarketingfunctioneitherin-houseatalargeconsumerbrandD2Core-commercecompanyorataleadinginfluencer/talentmanagementagencyorMCN
Trackrecordofmanagingdistributedteamsacrossgeographiessettingdirectioncentrallywhileempoweringregionalspecialiststomovefastlocally
DeepcurrentnetworkacrossIndiascreatorandcelebrityecosystemrelationshipswithmajortalentmanagementagenciesinfluencermarketingagenciesMCNsandcelebritymanagers
Strongcommercialacumen:experienceowningamarketingbudgetnegotiatingagency/creator/celebritydealsandreportingROItoseniorstakeholders
Soundgraspofthecreatoreconomyhowcreatorsandcelebritiespricethemselveswhatseparatesgenuineengagementfromvanitymetricsandhowregionalcontentstrategydiffersfrompan-Indiacontent
Excellentstakeholdermanagementandexecutivecommunicationskills;comfortablepresentingstrategyandresultstoCXO-levelleadership
ExperiencesettingupprocessesSOPsandvettingframeworks(fraud/fake-followerdetectioncontractingcompliance)torunaninfluencerfunctionatscale
Bachelorsdegreerequired;MBAorequivalentpreferredNicetoHave
Experienceinfashionbeautylifestyleconsumerelectronicsorotherhigh-influencer-intensityD2Ccategories
Priorexperiencemanagingcelebritybrandambassadorrelationshipsalongsidecreator/influencermarketing
Familiaritywithinfluencermarketingandanalyticstools(.)
ExperienceworkingacrossmultipleIndianlanguagemarketsandregionalculturalmoments
Exposuretointernational/APACcreatormarketinggivenLenskartsfootprintinSingaporeDubaiandJapan(viaOwndays)
Experiencepartneringwithperformancemarketingteamstobuildalways-onROI-drivencreatorprograms
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