India Portfolio | Director Influencer Partnership & Strategy

VaynerMedia is a global integrated creative and media agency built for todays consumers. Asthe Modern Agency of Record it understands the nuances of todays attention landscapeempowering brands to win attention drive relevance and deliver business results. Founded in2009 by Gary Vaynerchuk the independently owned agency operates in 15 offices worldwideincluding Amsterdam Bangkok Chicago New Delhi Kuala Lumpur London Los AngelesMexico City Miami New York Tokyo Toronto Singapore and Sydney. VaynerMedia is part ofthe VaynerX family of companies

Culture is our key and Empathy is how we build it.VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out we propel some of the biggest brands in the world to the intersection of attention and APAC we are proudly 200 servicing a diverse client all around the region.

The PITCH

The Director CAIT India will be responsible for the launchproductization and scaling of the Creator Affiliate Influencer & Talent (CAIT)function in the Indian market. This role requires a strategic leader with deepknowledge of the creator economy influencer marketing affiliate programs andtalent partnerships. The successful candidate will act as a centralized subject matterexpert integrating with existing teams to ensure best-in-class delivery of all creatorand influencer work and helping clients increase social media ad views and delivercultural relevancy.

Are you based in Gurgaon Geeking the influencer space in and out in the India market having 8 years now Fluent in Social Media Language Oh well we could be meant to be ---

Heres where you come in.

• The Strategy & Client Consult Hustle
  1. Own the Strategic Intake: Partner with India account teams and CAITleadership during campaign intake. Youll decode what the client actuallyneeds ask the sharp questions and brief your strategy teams to win.
  2. Ultimate Quality Gatekeeper: Lead the day-to-day influencer strategy team. Review elevate and approve all strategic frameworks platform shooting guides and content principles before they touch a client. 3. Casting & Sourcing Calibration: Guard the casting process. Consult on and review influencer sourcing lists to ensure talent recommendations perfectly map to brand strategies and target demographicswhether thats locking down the hottest Gen Z breakout on Instagram or scaling hyper-local regionalcreators.
  4. Internal & External Evangelist: Be the resident expert on the Indian influencer ecosystem. Educate and inspire account teams and clients on howto strategically leverage creators to drive real-world business outcomes.

• Execution Partnerships & Scale
  1. Drive Execution Excellence: Direct and mentor the day-to-day executionteam. You are the final line of defense and approval for all execution outputsbriefs and creator communications.
  2. Weaponize Your Rolodex: Develop a powerful active network of talent managers creators and agents across India to secure efficient highly strategic and effective negotiations on behalf of our clients. 3. Real-Time Optimization: Dont just set it and forget it. Identify ongoing mid-campaign opportunities for strategic partnerships with talent to optimize performance across active campaigns (seeding gifting affiliate etc.). 4.Operational Blueprinting: Adapt and implement CAIT workflows for theIndian landscape including mastering rights contracting and compliance
  from micro-influencers to Bollywood-level celebs.

• Productization Growth & The CAIT Narrative
  1.Drive Business Adoption: Partner with account teams to pitch CAITservices to existing retainer clients and net-new business aggressivelychasing a target where 15-25% of all retainer client social accountsintegrate CAIT services.
  2. Own the Case Study Loop: Personally spearhead the development of killerdata-driven post-campaign case studies (with your teams support).
  3. Sell the Value: Weaponize these case studies during new business pitches toprove ROI highlight how we scale social ad views and user-generated
  content (UGC) and pull in incremental revenue.

Heres the Gig --

• Deep Industry Authority: 8 years of experience living and breathing thesocial media and creator landscape with a proven track record of managingand reviewing the work of execution/strategy teams in India.
• Strategic & Entrepreneurial Mindset: You know how to take a serviceproductize it and scale it. You marry creative intuition with hard data andbusiness performance metrics.
• Commercial Hustle: Deep understanding of how to leverage affiliate modelssocial commerce and creator collaborations to drive client revenue.
• Unrivaled Connections: You know the Indian talent ecosystem inside out. If you are a KOL/talent yourself thats a massive badge of honor.
• Contracting & Rights Mastery: Bulletproof understanding of usage rightstalent exclusivity and legal compliance for large-scale Indian activations.
• Culture-First Vibe: You thrive in fast-paced ambiguity move at the speed ofinternet culture and possess the poise to manage both eccentric creators andcorporate C-suite clients.

What you should know about VaynerMedia

Think lab and not agency. We get excited about solving business problems not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. Were willing to break rules try new things and test hypotheses if it means better understanding our craft. Its fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that and the opportunity to collaborate with the talented and enthusiastic crew work with big brands excites you as it does us. We cant wait to meet you.