About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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MediaMasters Program Description

BriefDescription:

The WPP Media teamadopts a collaborative and customer-centric approach todelivering highly valued and innovative solutions for our Agencies and Agencies clients including activating and executing dynamic media campaigns.

MediaMasters is an internship plus traineeship program. Its a mixof classroom and on-the-job training with the aim of introducing fresh talent to the media world.

WPP Media is looking for fresh graduates and media enthusiasts to join MediaMasters.

3BestthingsaboutthisJob:

• OpportunitytobeapartofacohortoftraineesinanexcitingnewunitwithinWPPMedia.
• Learnfromandworkwithsubjectmatterexpertsandunderstandandexperiencetheend-to-end cycle of media planning and deployment.
• Getexposuretolive-campaignmanagementandaccesstoindustryaccreditedcertification programs.

Responsibilities

Non-Biddable:

• GetexposedtoTraditionalmediaplatformsTVRadio&PrintandinternalReportingand Dashboarding tools.
• IntroductiontoMediaPlanningBuyingImplementationCampaignMaintenance& Campaign closure.
• WorkonplanningtoolsBARC/YUMIRAMIRS/ Cleardecision.
• UnderstandingandusageofPlanningtoolsincludingDigital
• BuilddomainunderstandingonLoadanalysisChannel/programperformance.
• Get exposed to non-biddable digital media solutions including premium publisher inventory reservation-led digital opportunities content integrations and platform-direct partnerships.
• Understand digital planning inputs such as audience behaviour campaign objectives seasonality budget allocation reach/frequency trade-offs and channel role.
• Support digital plan development using planning research and reporting tools such as Comscore dashboards and internal planning trackers.
• Learn campaign implementation workflows including plan implementation booking coordination creative readiness checks trafficking inputs campaign maintenance and closure documentation.
• Develop working knowledge of campaign hygiene including naming conventions tagging dependencies reporting accuracy reporting and post eval formats

Biddable:

• Understandthebasicsofplatforms&alsounderstandthemarketingobjectiveofthe brands.
• Getexposedtooneormorepracticesamongst SearchSocialE-CommandProgrammatic
• Developcapabilitiestotranslatetheoryintopractice.
• Understandthebasicsofcampaignstructurewhileexecutingsearch/social/programmatic/e-comm campaigns.
• Work on keyword&Audienceresearchassessment&preparingacommentaryonfindingsand understanding steps to create an effective campaign report.

Performance:

• Understand business objectives revenue goals and marketing strategy for brands.
• Get exposure to cross-channel planning including Paid Media Organic (SEO/ASO) and Analytics.
• Develop capabilities to translate business problems into measurable performance strategies and solutions.
• Understand end-to-end consumer journey and identify optimization opportunities.

Programmatic:

• You will be the owner of transforming the agencys digital media buying from manual insertionordertodataandtechnology-driven buyinggenerating higherROIforclients and higher revenue/margin.
• EnforceDV360andTrueViewbestpracticeswithafocusonplatformexpertise consistency and quality of work delivery.
• Providesupporttoincapacityplanning&resourcemanagementfortheteam.
• Be accountable for consistent delivery to WPP Media regional teams by ensuring a high quality of output.

InfluencerMarketing:

• Assistinplanningcreatingandpublishingcontentacrosssocialmediaplatformsasper brand guidelines and campaign requirements.
• Coordinatewithinfluencersandcreatorsforbriefsfollow-upscontentapprovalsandtimely delivery of posts.
• Trackcontentperformanceusingbasicanalyticstoolsandshareregularupdateswiththe team.
• Workcloselywithinternalteamsandexternalpartnerstoensuresmoothexecutionof campaigns and on-time completion of tasks.

Whatwillyouneed:

• Graduate/PostgraduateinMassCommunicationBMMBMSorrelatedfields(Opento 2025 & 2026)
• Relevantexperienceof0to6 months/certificationinDigitalMarketingwithGoogleanalytics understanding would be an added advantage.
• Analyticalbentofmindwithaknackfordataandnumbercrunching.
• UnderstandingofGoogle Ads Google AnalyticsBidManagement ToolsorProgrammatic platformswould be added to the advantage.
• Strongwrittenandoralcommunicationskillsabilitytocommunicateeffectivelywithnon-technical business users as well as technical counterparts.
• Curiosity and keen to learn with an interest in the digital industry
• Good problem solver

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when were together fostering creativity collaboration and connection. If you require accommodations or flexibility please discuss this with the hiring team during the interview process. Please read our Privacy Notice ( for more information on how we process the information you provide. While we appreciate all applications received only those candidates selected for an interview will be contacted.

Please read our Privacy Noticefor more information on how we process the information you provide.