IND-Team Lead BADigital Category Experience

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowes offers an ultramodern work environment complete with cutting-edge technology collaborative workspaces an on-site gym and clinic and other perks to enhance your work experience.

• About Lowes
  Lowes Companies Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion Lowes operates over 1700 home improvement stores and employs approximately 300000 associates. Based in Bengaluru Lowes India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowes customers. Lowes India employs over 4200 associates across technology analytics merchandising supply chain marketing finance and accounting product management and shared services. Lowes India actively supports the communities it serves through programs focused on skill-building sustainability and safe homes. For more information visit .

  Position Overview: Join our dynamic Digital Category team where you willleveragedata analytics and industry research to enhance customer experiences on a key driver of our digital revenue. At Lowes we value innovation data-driven decision-making and teamwork.Youllbe part of a collaborative environment where your contributions directlyimpactour digital growth. Ifyourepassionate about e-commerce customer insights and driving online revenue growth we invite you to apply and join our team. Togetherwellbuild a better digital shopping experience for our customers.

  Roles &Responsibilities:

  CoreResponsibilities:

  As part of the Digital Category Experience team you play a critical role in driving category-level revenue strengthening customer conversion and accelerating long-term digital growth on . The team is focused on delivering insightsoptimizingdigital experiences andidentifyinghigh-impact opportunities that materially improve business performance.

  As a Team Lead your work directly shapes category growth outcomes and enables partners across merchandising SEO product and marketing to make data-driven decisions. Your daily responsibilities include:

  1. Revenue-Focused Performance Management

  • Monitor daily and weekly performance against AOP for bothPRO and DIYcategories proactivelyidentifyingrevenue conversion traffic and contentrisksand driving cross-functional actions to close gaps.

  • Guide analysts in diagnosing performance drivers (traffic AOV conversion SEO visibility onsite experience) and transforming findings into clear prioritized business actions.

  • Lead weekly root cause analyses and businessreadoutsWBR ensuring stakeholders understand whatis driving resultsand what actions will accelerate growth.

  • Ensure the team anchors insights to the three core growth drivers for both PRO and DIY businesses.

  2. Growth Opportunity Identification & Activation

  • Coach analysts to proactively surface high-value revenue-driving opportunities across PRO and DIYacross existing workstreams and whitespace areas not yet addressed.

  • Ensure the team converts opportunities into structured actionable recommendations with measurable business impact.

  • Partner with Merchandising SEO Product Content and Site Operations to activate insights and deliver material improvements to category performance.

  3. Digital Experience Leadership

  • Guide analysts in evaluating end-to-end digital experience across search browse navigation PDPs SEO and mobile behavior to uncover friction pointsimpactingPRO and DIY customer missions.

  • Provide strategic direction on taxonomy content quality search relevance and purchase-path evaluation to improve customer engagement and increase conversion.

  • Oversee category site audits and competitive benchmarking ensuring the team delivers insights thatmaintainbest-in-class digital experiences.

  • Influence cross-functional partners by elevating insights that tie customer experience directly to revenue outcomes.

  4. Analytics Strategy Measurement & Reporting Leadership

  • Lead the analytics strategy for the Digital Category Experience team across PRO and DIY segments ensuring analytical work ladders up to growth revenue and customerobjectives.

  • Define and refine KPIs performance frameworks scorecards and measurement standards that drive clarity and alignment across partner teams.

  • Oversee reporting governance and provide direction on dashboard design (executed by analysts) ensuring tools support decision-making and transparent performance management.

  • Set data requirements analytical methodologies and prioritization frameworks that elevate the teams speed consistency and impact.

  5. Strategic Thought Partnership

  • Serve as a key partner in DCRs Reinvents Category Refreshes and other strategic forums ensuring discussionsremainfocused on the biggest revenue opportunities and performance blockers.

  • Provide leaders with clear data-backed insights that shape category strategy for both PRO and DIY businesses.

  • Translate complex analytics into simple actionable recommendations for executive and business stakeholders.

  6. Customer & Behavioral Insights

  • Direct analysts in understanding customer behavior across PRO and DIY missionsincluding browsing patterns purchase journeys onsite interactions and qualitative feedback.

  • Ensure customer insights consistently influence improvements in onsite experience assortment strategy content quality and digital merchandising.

  7. Cross-Functional Collaboration & Influence

  • Build strong partnerships with Merchandising SEO UX Product Supply Chain Stores and vendor partners to activate growth opportunities across PRO and DIY businesses.

  • Communicate insights and recommendations clearly and persuasively to leadership and partner teams ensuring alignment and rapid action.

  • Maintain structured transparent communication on timelines deliverables and business impact.

  8. Leadership & Talent Development

  • Lead coach and develop a team of analysts to deliver high-quality insights and actions that drive category growth for both PRO and DIY.

  • Manage team capacity and prioritization to support and exceed AOP expectations.

  • Build strong technical analytical and storytelling capabilities across the team enabling analysts to independentlyidentifygrowth opportunities and drive outcomes.

  • Foster a culture of accountability collaboration innovation and continuous improvement.

  9. Market Insights & Competitive Benchmarking

  • Oversee competitive analysis and market research toidentifyemerging trends and digital best practices across PRO and DIY segments.

  • Translate competitive learnings into recommendations that strengthen Lowes digital experience and category performance.

  10. Tools Analytics & Innovation

  • Guide analysts inleveragingAdobe Analytics Medallia and other digital tools to uncover actionable insights for PRO and DIY categories.

  • Prioritize deep dives that uncover high-impact opportunities for revenue and conversion.

  • Champion automation process efficiency and scalable analytics approaches to increase speed and consistency of insights.

  Required Skill Set

  • Experience in one or more: Google Analytics Adobe Analytics SQL Power BI

  • Proven results in most orall ofthe following areas: CI CRM customer experience product content optimization product management financial analysis.

  • Strong numeric and advanced analytics aptitude.

  • Understanding of online merchandisingmarketingand selling principles

  • Strong interpersonal and communication skills

  • Flexible and able to perform in an ambiguous fast paced changing environment

  • AnalyticsStatistics background

  • High technical aptitude with web-based tools andproficiencyin Microsoft Office Tools

  • Detail-oriented; ability to manage multiple requests and follow up with others to make sure things get done

  Secondary

  • Experience in Omni-Channel merchandising/marketing

  • Experience with Adobe products (e.g. Adobe Analytics and Workspace)

  • Experience in Customer Insights (CI) Customer Relationship Management (CRM) or Customer Experience (CX) A/B testing

  • Experienceassistingin strategy development for the business unit

  • Experience in working with large teams

  Technical skills(Advanced):

  • Excel

  • SQL

  • Python/R

  • Any visualization tool

  • Adobe Analytics

  SoftSkills(Advanced) :

  • Communication

  • Problem Solving

  • Industry trend knowledge

  • Presentation skills

  • Leadership

Lowes is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.