Head Sales Branded Products

Key Result Areas

Supporting Actions

1. Market Mapping Geographic and behavioural segmentation
Analysing market trend/customer behaviour.
Assessment of scope & scale of opportunity.

Meet existing customers.
Identify new customers.
Attend trade fairs/expos.
Prepare geographic mapping reports.
Update reports daily.
Segregate trial customers.
Classify customers by value/price focus.
Plan product approvals.

2. Revenue Volume & EBITDA

Deliver business volume revenue & profitability.
Price/value management.
Maximise margins.
Portfolio management.

3. Business expansion through New Product & application development

Expand PV trials.
ACH for Japan.
Ensure plant utilisation.
Portfolio management discipline.

4. New Business and market expansion

Understand customer requirements.
Network with industry experts.
Identify niche applications.
Explore new business models.

5. Develop product adjacencies leading to Chlorine derivatives

Develop products & vendors.
Commercialise new products.
Work with R&D.
Customer acceptance.

6. Sustainable Growth of Specialty Chemical

Commercialise new products and hand over to Sales.

7. Customer satisfaction & Feedback

Product continuity.
Improve CSI.

8. Develop & motivate team

Provide direction.
Develop specialty mindset.
Train & mentor.
Training plan.