Head of Marketing

Job Title: Head - Marketing (FMCG)

Location: Hyderabad

Experience:

12-18 years in FMCG Marketing with strong exposure to market intelligence and field sales.

Qualification:

• MBA in Marketing (preferred)
• Bachelors degree in Marketing Business Administration or a related field

Key Responsibilities:

• Develop and execute marketing strategies to drive brand growth and increase market share.
• Lead market intelligence initiatives by analysing consumer behaviour competitor activities pricing and market trends.
• Work closely with field sales teams to understand customer needs and market dynamics.
• Plan and execute product launches promotional campaigns and trade marketing activities.
• Build and strengthen brand positioning across different channels.
• Monitor sales performance and recommend marketing interventions to achieve business objectives.
• Manage marketing budgets and ensure optimal ROI on campaigns.
• Coordinate with product development sales distribution and external agencies.
• Develop channel-specific marketing strategies for retail modern trade and distribution networks.
• Prepare periodic market reports and present strategic recommendations to senior management.

Key Skills:

• Strong experience in Market Intelligence & Consumer Insights
• Hands-on exposure to Field Sales Operations
• Brand Management
• Trade Marketing
• Sales & Marketing Strategy
• Product Launches
• Competitive Analysis
• Channel Development
• Budget Planning & ROI Analysis
• Excellent leadership communication and analytical skills

Preferred Industry:

• FMCG

Preferred Candidate Profile:

• Proven track record of leading marketing functions in a reputed FMCG company.
• Strong understanding of distribution networks and retail market dynamics.
• Experience in driving business growth through data-driven marketing strategies.
• Willing to travel extensively for market visits and customer engagement.
• Based in or willing to relocate to Hyderabad.

Required Skills:

DIGITAL MARKETING