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Head of Marketing

Job Location:

Coimbatore - India

Monthly Salary: Not provided by the employer

Posted: 1 September 2026 (30+ days ago)

Application Deadline: 29 November 2026

Vacancies: 1 Vacancy

Responsibilities:

1. Brand Management & Communication:-

Strengthen brand awareness and preference among both B2C and B2B audiences aligning with Apple s global marketing principles.
Maintain consistent brand identity across all communication channels creative assets and customer interactions.
Manage brand alliances co-marketing initiatives and local promotional activities with Apple and other ecosystem collaborators.

2. Retail Marketing:-

Conceptualize and execute in-store marketing initiatives to increase store visits conversions and repeat purchases.
Drive cross-selling and up-selling opportunities across iPhone Mac iPad Watch and Accessories portfolios.
Create region-specific retail campaigns that embody Apple s brand ethos while resonating with local audiences.
Utilize customer insights to segment audiences and implement CRM-led campaigns for loyalty and retention.

3. Digital & Performance Marketing:-

Oversee the digital marketing roadmap spanning paid owned and earned media channels.
Lead performance-driven campaigns aimed at boosting awareness website traffic and lead generation.
Enhance the brand s social media footprint through engaging storytelling that reflects Apple s voice and tone.
Manage SEO SEM email and influencer initiatives to increase visibility engagement and return on investment.

4. B2B & Education Marketing:-

Develop demand-generation and lead-nurturing programs for enterprise and education segments.
Partner with sales teams to execute account-based marketing (ABM) initiatives presentations and industry events.
Build brand preference within institutions corporates and the education sector through strategic campaigns and thought leadership.

5. Service Centre Marketing:-

Improve customer retention and service revisit rates through targeted CRM initiatives.
Elevate visibility of the service brand and position after-sales care as an integral part of the Apple experience.

6. CRM Data & AI/Analytics:-

Lead CRM and database initiatives including segmentation lifecycle communication loyalty programs and retention campaigns.
Develop and maintain a unified Customer Data Platform (CDP) connecting retail e-commerce service and B2B touchpoints.
Implement AI/ML-driven models for predictive analytics personalization and marketing automation (e.g. content generation ad optimization).
Track and optimize marketing efficiency using dashboards attribution frameworks and ROI analytics.

7. Analytics & Insights:-

Define and monitor KPIs across all marketing initiatives to ensure measurable impact and ROI.
Apply data analytics and customer insights to refine strategies and enhance decision-making.
Create real-time dashboards to track footfall lead generation conversion rates and engagement metrics.

8. Leadership & Collaboration:-

Lead and inspire a multidisciplinary marketing team across creative digital and retail verticals.
Work closely with sales retail operations and Apple s regional marketing teams to ensure strategic alignment.
Oversee marketing budgets to achieve cost efficiency and maximize returns.

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