Head of Lead Generation Remote FS453

Role Overview

We are seeking a dynamic and results-driven Head of Lead Generation to lead our efforts in creating high-quality opportunities strengthening our sales pipeline and accelerating growth of the India Global Capability Center (GCC). This role is ideal for a creative forward-thinking leader who challenges convention brings bold and unconventional ideas and pioneers non-traditional strategies that stand out in Indias fast-evolving and highly competitive technology GCC landscape.

As the Head of Lead Generation you will drive strategy from conception to execution building and leading a high-performing team while staying hands-on with campaigns tailored to global markets with regional be accountable for the metrics that matter and deeply understand the data that drives performance in the Fresche India GCC context. This role involves a constant evolution of approaches and campaign adaptation that ultimately drive demand and revenue growth.

Youll execute across multiple channels design tool strategy while bringing fresh perspectives suited to the Indian and global audiences. This is a leadership / execution role for someone who takes ownership measures impact fearlessly experiments relentlessly and isnt afraid to try new and creative approaches to engage global target audiences and accelerate company growth in India.

Key Responsibilities

• Develop and execute a comprehensive lead generation and demand generation strategy specifically designed to drive qualified leads
• Lead mentor and grow a team of lead generation/marketing experts
• Manage and optimize campaigns across channels relevant to Indian audiences including Google Ads email marketing paid social SEO regional platforms and emerging local channels
• Leverage marketing automation tools to create track and analyze campaigns ensuring seamless lead nurturing and pipeline management
• Identify and test creative out-of-the-box lead generation tactics suited to target markets
• Collaborate cross-functionally with sales content and product teams to align messaging and ensure a cohesive customer journey for global customers
• Analyze campaign performance metrics generate actionable insights and continuously optimize for ROI and pipeline contribution
• Own reporting and forecasting of lead generation KPIs for the India GCC business to senior leadership
• Stay ahead of industry trends market innovations and emerging technologies to bring fresh locally relevant ideas to the table
• Champion the integration of AI-driven tools and workflows to improve targeting personalization and campaign efficiency
• Manage budgets and vendor relationships (including local agencies/platforms) to maximize the India GCC marketing spend efficiency.

Qualifications

• 10 years of proven experience in lead generation demand generation or digital marketing with significant experience in the Indian and global markets and at least 2-3 years in a leadership/managerial capacity
• Must have worked in generating leads with north American prospects and have successfully navigated through the market dynamics
• Hands-on expertise with lead generation relevant tools marketing automation and analytics tools relevant to campaigns
• Must have leveraged AI to drive demand improve targeting and increase campaign efficiency
• A track record of driving measurable results through creative and unconventional lead generation strategies
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience influencing and mentoring a marketing colleagues based in India ideally in a fast-paced target-driven environment
• Excellent communication and stakeholder management skills to collaborate effectively with sales and leadership teams
• A growth mindset with a genuine passion for experimentation innovation and continuous learning
• Bachelors degree in marketing Business or related field is preferred.

Why Join Us

• Be a key driver of growth in one of the most dynamic markets globally with full ownership of the India lead generation strategy
• Work directly with senior leadership shaping decisions that impact the companys growth trajectory in India
• Freedom to experiment innovate and implement bold ideas without being boxed into conventional playbooks
• Access to modern marketing tools AI-driven platforms and resources to build a best-in-class lead generation engine
• A collaborative fast-paced culture that values ownership curiosity and continuous learning
• Career growth potential as you build and scale the lead generation function for the India GCC.

Required Experience:

Director