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Head of Growth Marketing

Raft Media Systems Pvt Ltd

Job Location:

Thiruvananthapuram - India

Monthly Salary: L 9 - 12

Experience Required: 5years

Posted: 14 July 2026 (30+ days ago)

Application Deadline: 11 October 2026

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

RaftLabs is an AI-first product studio. We build custom software SaaS products and AI applications for clients in the UK EU North America and Australia. We also build our own products: LoyaltyPass and Makeover.
We are building a growth marketing function from scratch. This role owns it.

What youll own:

Growth across three areas:

SEO AEO GEO content backlinks and lead generation
Our own products LoyaltyPass Makeover and future RaftLabs products
Client accounts selected growth marketing engagements for paying clients

Channels you own: content marketing SEO AEO GEO backlinks outreach website growth conversion optimisation distribution experiments analytics team building.

What youll do:

Growth strategy

Set and own the growth plan for each brand and assigned client. Understand the audience competition and business goals. Turn that into monthly and quarterly plans with clear priorities. Take ownership of results without waiting for founder direction.

Team building

Define what roles are needed. Hire onboard manage and develop team members across content SEO outreach analytics and distribution. Build a team that works for both internal brands and client accounts. Create clear SOPs quality standards and reporting systems that do not require you to review every output personally.

Growth marketing as a service

Help shape and package RaftLabs growth marketing offering. Define what we deliver how we deliver it and what clients can expect. Prepare audits growth plans proposals and reporting templates. Build the systems that make multi-client delivery repeatable.

SEO AEO and GEO

Own technical on-page and off-page SEO across all properties. Build topic clusters content roadmaps and internal linking plans. Work with developers to address crawlability schema and speed. Optimise content for AI answer engines: ChatGPT Perplexity Gemini and AI Overviews. Track AI mentions branded citations and referral traffic from AI platforms.

Content marketing

Plan content around buyer intent search demand and business priorities. Manage blog posts landing pages case studies service pages comparison pages and guides. Write clear briefs for writers and subject matter experts. Review content for quality accuracy and search performance. Repurpose across LinkedIn X newsletters and relevant communities.

Backlinks and outreach

Build scalable and ethical link acquisition strategies. Manage guest posts expert contributions digital PR and partnership opportunities. Measure backlink quality and business impact not just domain counts. Build outreach systems with templates tracking and follow-up processes that scale without depending solely on cold volume.

Analytics and reporting

Define meaningful KPIs for each brand and client account. Build dashboards that connect marketing activity to traffic leads conversions and revenue. Deliver clear weekly and monthly updates. Use data to guide priorities not to justify past decisions.

Experiments

Maintain an experiment pipeline across channels formats and offers. Define the hypothesis and success metric before every test. Scale what works. Kill what does not. Document every finding so the team learns from it.

Requirements

Requirements

5 years in growth marketing B2B marketing SaaS marketing or technology marketing.
Has owned strategy and execution not just executed plans handed down from above.
Has built or managed a marketing team even a small one.
Has worked on client-facing marketing projects at a software agency or in a services company.
Strong grasp of SEO AEO GEO content marketing backlinks and outreach.
Strong written communication: your briefs plans and client reports represent RaftLabs.
Comfortable managing multiple brands and client accounts in parallel.
Uses Claude ChatGPT or equivalent AI tools in daily marketing work for research drafting ideation and analysis. Already part of your workflow not something you are planning to try.

Good to have

Experience at a software agency product studio SaaS company or growth marketing agency.
Experience building a marketing service line from scratch.
Experience creating client audits growth roadmaps and proposal documents.
Experience marketing to audiences in the US UK Ireland Canada and Australia.
Working knowledge of Ahrefs Semrush Google Search Console HubSpot Clay Apollo and Screaming Frog.
Experience with digital PR founder-led content and content distribution.
Existing relationships with editors publications communities or industry experts.
Experience managing remote teams freelancers or agencies.

Hard filters dont apply if

Your marketing experience is purely execution with no strategy ownership.
You have never worked on B2B or SaaS marketing.
You have no client-facing marketing experience.
You have never managed or mentored anyone on a marketing team.
AI tools are something you plan to use more rather than already in your daily workflow.
You need daily direction to decide what to work on next.

Benefits

How we work

Fully remote. Async-first: work moves through clear plans written briefs and documented decisions not back-to-back meetings. We measure output: traffic leads rankings pipeline. Not hours logged.
You will have real autonomy here. Build the function choose the tools run the experiments own the results. There is no marketing playbook handed down from above. Writing it is part of the job.
Annual offsite: the full team meets in person once a year.

What success looks like

In the first 90 days: audit of current marketing activity across RaftLabs LoyaltyPass and Makeover. A clear growth plan for each property. Team structure defined first hire identified. Repeatable systems for content SEO and outreach in place. First client engagement scoped or in delivery.

Over time: a high-performing growth marketing team running without constant founder involvement. Growth marketing as a reliable RaftLabs service line. Measurable improvement in organic traffic AI citations leads and client pipeline.

How to apply

Send us:

A brief introduction.
Examples of brands products or clients you have helped grow with numbers.
Your experience building or managing a marketing team.
Your experience working with clients.
How you would approach the first 90 days at RaftLabs.
Your location availability and compensation expectations.
Generic applications will not be reviewed.

Benefits

Fully remote: work from wherever suits you.
Flexible hours: we care about what ships not when you log in.
5-day work week: not just a talking point.
Annual off-sites: the whole team meets in person once a year.
Real scope: you are building this function not inheriting someone elses half-finished work.

Required Skills:

Requirements 5 years in growth marketing B2B marketing SaaS marketing or technology marketing. Has owned strategy and execution not just executed plans handed down from above. Has built or managed a marketing team even a small one. Has worked on client-facing marketing projects at a software agency or in a services company. Strong grasp of SEO AEO GEO content marketing backlinks and outreach. Strong written communication: your briefs plans and client reports represent RaftLabs. Comfortable managing multiple brands and client accounts in parallel. Uses Claude ChatGPT or equivalent AI tools in daily marketing work for research drafting ideation and analysis. Already part of your workflow not something you are planning to try. Good to have Experience at a software agency product studio SaaS company or growth marketing agency. Experience building a marketing service line from scratch. Experience creating client audits growth roadmaps and proposal documents. Experience marketing to audiences in the US UK Ireland Canada and Australia. Working knowledge of Ahrefs Semrush Google Search Console HubSpot Clay Apollo and Screaming Frog. Experience with digital PR founder-led content and content distribution. Existing relationships with editors publications communities or industry experts. Experience managing remote teams freelancers or agencies. Hard filters dont apply if Your marketing experience is purely execution with no strategy ownership. You have never worked on B2B or SaaS marketing. You have no client-facing marketing experience. You have never managed or mentored anyone on a marketing team. AI tools are something you plan to use more rather than already in your daily workflow. You need daily direction to decide what to work on next.

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