Head of Branding | Hyderabad

We are looking for a Head of Branding with 6 years of core brand experience in cosmetics skincare or any consumer products company. You will be responsible for building implementing and maintaining the overall brand assets.

Key Responsibilities Include:-

Researching and monitoring consumer markets closely and identifying potential areas of growth.

Working closely with Key officials to implement Brand Vision mission and goals and support the overall brand growth within the Indian market.

Working on the NPD strategy with ideas as well as driving the marketing strategies across multiple channels.

Build strategic relationships and partner with key industry players agencies and vendors

Managing the PR agency on brand activations and implementations.

Overseeing the production of TV adverts newspaper and magazine advertisements direct mailpacks email campaigns and media buying

Analysing and experimenting with organic and paid acquisition channels to gauge the impact of each medium (content creation content curation event management publicity social media performance analysis)

Produce valuable and engaging content on the website and blog that attracts and converts customers

Evaluating consumer sentiments via focus groups and market research.

Measuring and reporting performance of all marketing campaigns and assessing the ROI and KPIs.

Monitoring product distribution and consumer reactions.

Establish performance specifications cost and price parameters market applications and sales estimates.

Minimum 6 yrs of Core branding experience

Excellent understanding of the full marketing mix

Strong research and analytical skills

Budget-management skills and proficiency

Analytical skills to forecast and identify trends and challenges

Familiarity with the latest trends technologies and methodologies in analytics tool design production etc.

Proven record of developing innovative brand and marketing strategies

Solid understanding and experience in identifying target audiences and devising effective campaigns

Outstanding communication skills

Degree in marketing or a related field from a reputed B-school