Head Marketing & Growth
Job Location:
Monthly Salary:
Posted on:
14 hours ago
Posted on:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd!
We are delighted to share that Dr. B. Lal Clinical Laboratory Pvt. Ltd. has been recognized among Indias Top 50 Great Mid-Size Workplaces 2026 a proud moment in our journey of excellence. Watch the proud moment here: Award Ceremony
As we continue to scale new heights in diagnostic healthcare we invite passionate professionals to join our team.
Role Clarity Head Marketing & Growth
Role Definition
The Head Marketing & Growth is responsible to lead the organizations marketing and growth agenda by building a strong brand accelerating B2C and digital revenue improving customer acquisition and retention and creating an accountable data-led marketing function. The role combines strategic leadership with hands-on execution across digital brand customer lifecycle territory and channel marketing.
Key Responsibilities
- Business Growth
- Own the marketing-led B2C growth plan across centres territories and customer segments.
- Drive growth in patient footfall home collection health packages memberships and digital bookings.
- Create focused recovery and growth plans for underperforming centres and markets.
- Digital Acquisition and Customer Lifecycle
- Lead performance marketing SEO website/app growth CRM and digital customer journeys.
- Improve customer acquisition enquiry-to-booking conversion and revenue across key touchpoints.
- Build structured retention reactivation reminder and cross-sell programmes to increase repeat business and customer lifetime value.
- Brand and Communication
- Strengthen brand positioning around clinical quality trust expertise technology and customer experience.
- Lead brand campaigns content social media reputation management and new-service communication.
- Ensure consistent brand execution across laboratories collection centres digital platforms and partner locations.
- Territory Doctor and Channel Marketing
- Build measurable local-area marketing programmes for societies camps partnerships centre launches and territory growth.
- Lead doctor and medical marketing including scientific communication CMEs RTMs new-test launches and the Doctor Growth Programme.
- Provide effective marketing support to B2B HLM B2I FOFO and other business channels through campaigns proposals content and activation tools.
- Analytics Leadership and Execution
- Establish dashboards for revenue acquisition conversion retention centre performance and marketing ROI.
- Lead annual planning budget allocation agency management and disciplined performance reviews.
- Build and develop a high-performing marketing team including the Senior Manager - Marketing and relevant functional resources.
- Work closely with Sales Operations Medical Technology Customer Experience and Finance to deliver integrated growth priorities.
Success Metrics:
Commercial and Customer:
- B2C and D2C revenue achievement
- Patient footfall and home-collection growth
- Customer acquisition cost and marketing ROI
- Lead/enquiry conversion and digital funnel performance
- Retention repeat rate and customer lifetime value
Brand and Organization:
- Brand visibility trust and consistency
- Centre and territory marketing performance
- Campaign quality speed and on-time execution
- Team performance and capability development
- Quality of cross-functional execution and reporting
Role Requirements:
- 10-15 years of progressive experience in marketing growth digital business or consumer revenue roles with meaningful team leadership experience.
- Proven ownership of revenue customer acquisition digital growth CRM retention and marketing ROI.
- Experience in healthcare diagnostics retail consumer services wellness insurance or another distributed service business is preferred.
- Strong analytical and commercial orientation with the ability to convert data into clear priorities and action.
- Hands-on leader who can operate effectively in a fast-growing mid-sized organisation and move confidently between strategy and execution.
- MBA or postgraduate qualification in Marketing or Business Management preferred.
About Company
Dr. B. Lal Lab is the leading pathology lab and diagnostic centre near you. Get facilities for home collection and download the test report online from a trusted medical testing lab. Schedule your medical lab test now!
