Head Branding & Corporate Communications

Position : Head - Branding & Corporate Communications

Qualification : MBA
Experience : min 8 years of experience
Location : Thrissur
Salary : 10 Lacs

Key Responsibilities
• Develop and execute marketing strategies aligned with business goals to drive brand growth customer acquisition and revenue.
• Strengthen brand positioning through impactful campaigns and consistent communication across all marketing channels.
• Plan and manage integrated multi-channel marketing campaigns including digital social media television and offline platforms.
• Generate quality leads and support sales teams in achieving business disbursement and conversion targets.
• Conduct market research consumer insights and competitor analysis to identify growth opportunities and optimize marketing performance.
• Manage marketing budgets effectively ensuring optimal resource allocation and maximum ROI.
• Collaborate with creative media and marketing agencies to deliver high-quality campaigns aligned with brand standards.
• Track campaign performance using data KPIs and analytics to continuously improve marketing effectiveness and business outcomes.
• Drive market expansion through customer outreach promotional initiatives and lead generation programs.
• Work closely with Business Development Regional Managers and branch teams to ensure marketing initiatives contribute directly to organizational growth and sales objectives.