Growth Marketing Specialist

We are looking for a Growth Marketing Specialist to help grow our portfolio of mobile games through Paid User Acquisition (UA) and App Store Optimization (ASO).

This is a hands-on execution role where youll work closely with our Product Art and Data teams to improve game visibility acquire quality users and optimize marketing performance. If you enjoy working with data experimenting with creatives and scaling mobile apps wed love to hear from you.

• Execute and optimize user acquisition campaigns across Meta Google Ads AppLovin Unity Ads and other ad platforms.
• Monitor campaign performance and optimize towards KPIs such as CPI ROAS Retention LTV and CAC.
• Analyze campaign data to identify trends opportunities and areas for improvement.
• Coordinate with the Art team to test new creatives and improve campaign performance.
• Prepare regular performance reports and share actionable insights with the team.

• Assist in planning and executing ASO strategies for Google Play and Apple App Store.
• Conduct keyword research and competitor analysis.
• Optimize app titles descriptions keywords screenshots icons and other store assets.
• Monitor keyword rankings store conversion rates and organic installs.
• Run A/B tests to improve app store performance.

• Track key marketing metrics including CPI CAC ROAS LTV IPM Retention and Organic Installs.
• Stay updated with trends in mobile gaming app marketing and advertising platforms.
• Use AI tools to improve productivity automate repetitive tasks and support campaign optimization.

• 24 years of experience in Mobile Performance Marketing User Acquisition ASO or Growth Marketing.
• Experience working on mobile apps or games (gaming experience is preferred).
• Basic understanding of Meta Ads Google Ads or similar advertising platforms.
• Familiarity with AppsFlyer Adjust Singular or other Mobile Measurement Partners (MMPs).
• Good analytical skills with proficiency in Excel or Google Sheets.
• Understanding of App Store Optimization (ASO) fundamentals.
• Awareness of user acquisition strategies for the Indian market especially Tier-2 and Tier-3 audiences.
• Ability to work independently and collaborate with Product Art and Data teams.
• Curious proactive and willing to experiment and learn.
• Passion for mobile games.

• Experience with Firebase GA4 or other Analytics tools.
• Experience using AI tools (ChatGPT Gemini Claude etc.) to improve workflows.
• Familiarity with ASO tools such as AppTweak Sensor Tower MobileAction or SplitMetrics.

• Enjoy analyzing data and solving growth problems.
• Like experimenting and learning from results.
• Take ownership instead of waiting for instructions.
• Are curious about mobile games advertising and player behavior.
• Can balance creativity with analytical thinking.

• Work on games played by millions of users worldwide.
• Opportunity to own marketing initiatives from idea to execution.
• A fast-moving environment with plenty of room to learn and experiment.
• Close collaboration with Product Art and Data teams.
• Freedom to test ideas and make a measurable impact.

Please note: This position is for one of Playdawns clients and successful candidates will be hired directly by the client not by Playdawn.

Our client is proud to be an equal opportunity employer. They are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and have equal access to opportunities regardless of race color religion gender age disability or other protected characteristics. They believe that diversity fuels innovation and creativity and they strive to create an environment where everyone can thrive and contribute to shared success.