Growth Marketing Executive

About the Role

Voyager Trade is a digital marketplace that helps buyers across the US and other global markets discover and source commodities from verified Indian suppliers.

Were looking for a Growth Marketing Executive to drive awareness lead generation and customer acquisition for the platform. This is a high-ownership individual contributor role where youll work directly with leadership to build and scale Voyager Trades growth engine from the ground up.

Key Responsibilities

• Plan and execute campaigns across paid organic and outbound channels to drive qualified leads and buyer inquiries

• Define target audiences buyer personas and acquisition strategies for global markets

• Identify and experiment with new growth channels and opportunities

• Increase Voyager Trades visibility through content and webinars

• Build trust and awareness among importers distributors wholesalers and procurement teams

• Support thought leadership and market positioning initiatives

• Develop SEO-driven content and landing page strategies targeting buyers looking to source from India

• Create lead magnets sourcing guides and other growth assets

• Improve conversion rates through testing optimization and data-driven insights

• Track key growth metrics including leads conversions acquisition costs and campaign performance

• Build reporting dashboards and generate actionable insights

• Work closely with leadership to align marketing efforts with business goals

• 23 years of experience in growth marketing demand generation performance marketing or digital marketing

• Hands-on experience with paid marketing channels lead generation and marketing analytics

• Experience with tools such as HubSpot Google Analytics LinkedIn Ads Meta Ads or similar platforms

• Experience in B2B marketplaces international trade sourcing supply chain or cross-border commerce

• Experience targeting US or international audiences

• Familiarity with SEO content marketing and marketing automation platforms

• A self-starter who enjoys building and scaling things from scratch

• Data-driven curious and comfortable experimenting with new ideas

• Able to operate independently in a fast-paced environment with high ownership