Group Head Paid Media

Job Description:

Key Responsibilities

Strategic Leadership & Revenue Growth (50%)

• Media Strategy: Define and execute the overarching paid media strategy across platforms like Google Meta LinkedIn and programmatic networks.
• P&L Management: Own media business unit targets forecasting and commercial planning.
• ROI Optimization: Drive customer acquisition retention and revenue growth through data-led result-oriented campaigns.

Operations & Campaign Governance (30%)

• Budget Governance: Oversee allocate and optimize large-scale media budgets to maximize cost efficiency and Return on Ad Spend (ROAS).
• Cross-Functional Execution: Collaborate closely with creative servicing and analytics teams to ensure seamless campaign delivery.
• Performance Tracking: Monitor KPIs (e.g. CPA CPL CTR) and apply insights for continual media efficiency.

Team Leadership & Capability Building (20%)

• Team Mentorship: Lead mentor and upskill team leaders and performance managers.
• Innovation: Foster a culture of testing automation and continuous improvement (including adopting AI marketing tools).
  Youd fit right in if you:
• Are any Graduate/MBA with 68 years of relevant work experience
• Have experience of both Google & Meta platforms
• Have strong team management experience managing multiple teams
• Have experience in managing large advertising spends across multiple accounts
• Have strong project management skills including demonstrated ability to think end-to-end
• Have excellent problem-solving and analytical skills
• Have excellent communication and stakeholder management skills

Office Timing - 5 days working. Hybrid 3 days WFO. Regular 10.30 to 7.30

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