Group Head – Media Planning & Buying

Its a fullservice media planning and buying partner is expanding its leadership team in Gurugram. The Group Head Media Planning & Buying will be the strategic engine behind the agencys multicategory client roster which includes leading names in FMCG fintech BFSI ecommerce technology fragrance and beauty. This senior role sits at the intersection of datadriven performance marketing and brandbuilding requiring a nuanced understanding of how to blend these objectives into cohesive ROIfocused media programs.

The incumbent will own the endtoend media lifecycle. From the initial discovery workshops with clients the Group Head will translate business objectives into categoryspecific media strategies that leverage both digital and offline channels. This includes developing media mix models setting KPIs and defining measurement frameworks that align with client expectations. The role demands a handson approach to media buying overseeing execution across programmatic DSPs search platforms social networks television radio outofhome and print while ensuring that each placement contributes to the overall performance targets.

Negotiation is a core component of the position. The Group Head will lead vendor negotiations secure competitive rates and extract valueadds such as premium inventory or audience extensions. Effective budget stewardship is essential; the leader will allocate spend across channels monitor pacing and reoptimize in real time based on performance data. Regular reporting to senior client stakeholders will highlight insights ROI and recommendations for future cycles.

Collaboration is key. The Group Head will work closely with senior account leads to align media recommendations with broader brand strategies and with the analytics team to translate raw data into actionable insights. This crossfunctional partnership ensures that media execution is not siloed but contributes to a unified brand narrative.

Success in this role will be measured by the ability to deliver measurable business outcomes for clientswhether that is increased sales lift improved brand perception or enhanced customer acquisition efficiency. The leader will also be judged on the profitability of the media function the strength of vendor relationships and the development of a highperforming internal team.

ThinkROI offers a dynamic fastpaced environment where innovation is encouraged. The Group Head will have the autonomy to shape media strategy influence agency processes and drive growth for both clients and the organization. If you thrive on strategic challenges enjoy negotiating with media partners and have a passion for translating data into impactful media decisions this role provides a platform to make a significant impact.

Required Skills:

Strategic media planningMedia buying and negotiationClient relationship managementBudget allocation and financial stewardshipData analysis and performance optimizationCrossfunctional collaborationLeadership and team developmentStrong communication and presentation skills