General Manager-Sales &amp Marketing position

GENERAL MANAGER HEAD OF MARKETING & SALES

Reporting To: Managing Director & Chief Executive Officer

Location: Salt Lake City Kolkata

To lead the marketing and sales function of Nicco Park - driving visitor growth brand revitalisation

revenue diversification and customer engagement through a contemporary digital-first and partnership-
led marketing strategy.

Brand Strategy & Marketing Leadership
Develop and execute an integrated marketing strategy that positions Nicco Park as a leading family
entertainment destination in Eastern India.
Reposition the brand to appeal to younger audiences families schools corporates and tourists.
Design an annual marketing and events calendar aligned with festivals school holidays and seasonal
opportunities.
Build and protect brand equity through consistent messaging storytelling and customer experience.

Digital Marketing & Online Presence
Lead the Company's digital marketing roadmap including performance marketing social media
influencer partnerships search optimisation and content strategy.
Drive online ticketing growth through website improvements mobile booking experience and CRM-led
campaigns.
Build a customer database segmentation and engagement model in coordination with the IT and ERP
transformation.
Strengthen the Company's social media presence and online reputation management.
Sales Group Bookings & Partnerships
Build and lead a strong sales engine for group bookings - corporates schools colleges religious groups
travel agencies OTAs and hotels.
Revive and grow the venue and corporate events business including team outings MICE weddings
social events and brand activations.
Develop strategic partnerships with sponsors media OTAs (BookMyShow District MakeMyTrip etc.)
and hospitality players.
Drive sponsorship and revenue-share opportunities.

Pricing Promotions & Revenue Management
Implement dynamic pricing combo offers season passes annual memberships and loyalty programs.
Manage promotional campaigns to drive visitor footfalls during off-peak periods.

Coordinate with Park Operations and F&B for cross-sell and ARPU enhancement initiatives.

Public Relations Media & Communications
Manage public relations media engagement press releases and crisis communications.
Coordinate official communications across stakeholders including government customers and partners.
Represent the Company at industry forums tourism boards and trade events.

Marketing Budget & ROI
Own and effectively utilise the marketing budget with disciplined ROI measurement.
Move from reactive promotional discounting to strategic planned brand investment.
Provide monthly marketing performance dashboards to the CEO and Board.

Experience
Minimum 10-15 years of progressive experience in marketing brand management and sales leadership.
Relevant experience in consumer-facing industries - entertainment hospitality leisure tourism travel
retail QSR OTT/media FMCG or the experience economy.
Proven track record of driving brand visibility and customer growth in a mid-sized organisation.

Education
Graduate in any discipline.
MBA / PGDM in Marketing strongly preferred
Skills & Competencies
Strong digital and performance marketing expertise.
Brand-building and creative storytelling capability.
B2B sales acumen for corporate school and group bookings.
CRM customer analytics and marketing technology familiarity.
Strong commercial mindset with budget ownership experience.
Excellent communication presentation and stakeholder management skills.
Knowledge of Kolkata / Eastern India consumer market is a significant advantage.
Familiarity with Bengali language is preferred.

Personal Attributes
Entrepreneurial hands-on and results-oriented.
Creative thinker with strong execution discipline.
Comfortable working in a turnaround and transformation environment.
Strong collaborator across functions.