General Manager Marketing

Marketing Strategy & Leadership

Lead and manage the end-to-end marketing function for the organization and multiple real estate projects.

Develop annual marketing strategies budgets and execution roadmaps aligned with business and sales objectives.

Build and lead high-performing marketing teams while driving execution excellence.

Collaborate closely with Sales Business Development CRM and Leadership teams for revenue generation initiatives.

ATL / BTL & Offline Marketing

Lead ATL campaigns including print outdoor radio transit media hoardings cinema branding and regional advertising initiatives.

Drive BTL activities including activations roadshows exhibitions property showcases customer

engagement programs and lead generation events.

Plan and execute project launches brand campaigns and market penetration initiatives.

Manage agency relationships for creative media planning production and campaign execution.

Brand Management & Corporate Communications

Strengthen brand positioning and visibility across markets.

Develop branding strategies for new launches project campaigns and corporate identity initiatives.

Oversee marketing collaterals including brochures sales kits signage display materials and project communication assets.

Ensure consistency in brand messaging across all customer touchpoints.

Events & Channel Engagement

Plan customer events broker meets channel partner engagement programs launch events and

investor interactions.

Drive partnerships local activations sponsorships and promotional activities to increase market

presence.

Build strong engagement models with channel partners and external stakeholders.

Budget & Performance Management

Manage marketing budgets and optimize spends across ATL/BTL channels.

Track campaign effectiveness lead generation metrics ROI footfalls and conversion performance.

Monitor competitor activities market trends and customer insights for strategic decision-making.