Field Marketing Manager SEA & ANZ

About MoEngage

MoEngage is an agentic customer engagement platform built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push email in-app web push on-site messages and SMS. With AI-powered automation and optimization brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.

Over 1350 global consumer brands including SoundCloud McAfee Flipkart Kayak Dominos 7-Eleven Coca-Cola Air Asia and more use MoEngage to orchestrate their cross-channel campaigns sending over 1 trillion messages to 2 billion consumers every month. Recognized as a Customers Choice in the 2026 Gartner Peer Insights Voice of the Customer

for Multichannel Marketing Hubs a Strong Performer in Forresters Cross-Channel Marketing Hubs report and a leader across G2 seasonal reports MoEngage continues to set the benchmark for intelligent customer engagement globally.

About the Role

MoEngage is looking for a Field Marketing Manager - ANZ & SEA who is passionate about building high-impact pipeline-driving field marketing programs across Australia Singapore Malaysia and the Philippines. The ideal candidate is a seasoned B2B events and field marketer

who thrives at the intersection of marketing strategy and sales execution and who can independently plan and deliver a diverse mix of in-person and virtual events - from executive roundtables and CXO dinners to tradeshows webinars and large-scale regional conferences.

You will report to the Senior Director of Marketing based out of Bengaluru with a dotted line to the GM of Sales in Singapore and work in close partnership with country sales heads across Australia Malaysia the Philippines and Singapore as well as MoEngages central GTM operations and marketing teams in Bengaluru. This role is central to MoEngages regional go-to-market expansion and offers the opportunity to shape the field marketing playbook for one of the fastest-growing MarTech companies globally.

Responsibilities

• Own the regional field marketing calendar for ANZ and SEA - conceptualize plan and execute events aligned to quarterly pipeline targets and the global demand generation strategy

• Plan and deliver a diverse mix of owned events: executive roundtables CXO breakfast briefings customer meetups industry roadshows partner co-hosted activations and flagship regional programs - both in-person and virtual

• Manage MoEngages presence at third-party tradeshows and industry conferences across SEA & ANZ - including sponsorship negotiations booth logistics speaking opportunities and attendee experience

• Drive end-to-end sales integration for every field activation: account-targeted invitation lists pre-event sales briefings post-event follow-up sequences and opportunity tagging in CRM

• Partner with country sales heads (AU MY PH SG) and the GM of Sales (SG) to align field programs to territory account plans ICP priorities and deal pipeline stages

• Run regular planning syncs with sales leadership to review the field calendar course-correct on priorities and ensure marketing programs are actively supporting sales motions

• Localize messaging event formats and content for each market - adapting global campaign themes to resonate with regional buyers across Australia Malaysia the Philippines and Singapore

• Co-develop localized event assets with MoEngages central GTM ops content and product marketing teams in Bengaluru - including event decks landing pages invitations and post-event nurture sequences

• Own all vendor and agency relationships for field marketing in the region: AV and production companies venue partners event management agencies and digital marketing vendors

• Negotiate vendor contracts manage the regional field marketing budget and maintain spend within the agreed variance

• Maintain rigorous event operations: run-of-show documentation attendee management logistics checklists post-event retrospectives and attribution tracking in Salesforce

• Track measure and report on event-sourced and event-influenced pipeline demonstrating clear ROI for every program to leadership team

Preferred Qualification

• Bachelors degree in Marketing Business Communications or a related field; an MBA is an advantage

• 46 years of B2B marketing experience with significant time in field marketing events marketing or regional marketing roles

• Proven track record of planning and executing multi-country or multi-city events end-to-end from concept and vendor briefing through on-site delivery to post-event reporting

• Demonstrated experience working in close alignment with sales teams: you understand pipeline stages deal cycles and what it means to run marketing that sales actually useand values

• Strong vendor and agency management experience: negotiating contracts managing production budgets and holding external partners accountable to quality and timelines

• Fluent professional-grade English (written and verbal) - essential for communicating with CXO-level prospects and senior internal stakeholders across multiple geographies

• Hands-on experience with SFDC HubSpot for event attribution lead management and campaign reporting

• Prior experience at a B2B SaaS or MarTech company is strongly preferred - familiarity with the SaaS GTM motion customer lifecycle marketing and the competitive landscape will accelerate success in this role

• Willingness and ability to travel across ANZ and SEA

• Comfortable operating in a fast-paced high-growth environment and working across time zones with a globally distributed team

• Strong project management and organisational skills - able to run multiple programmes simultaneously without dropping detail

• Excellent interpersonal and stakeholder management skills - confident engaging with country sales heads regional GMs central ops teams and external partners at the same time.